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Abstract

The Chinese textile industry plays a very important part in the development of national economy, and occupies the world¡¯s greatest carrier. For the Geographical position advantage, the development of textile industry cluster, a flexible operation mechanism and sensitive to market feeling, Guangdong¡¯s exports of textiles and garments have always enjoyed a vital position in the domestic market. However, as a series of issues come up, ranging from the international trade protectionism, to the frequent trade frictions; from the irrational structure of their enterprises, to the lack of independent brands and core technology, textiles and garments enterprises are facing adverse conditions. Therefore, after our profound acknowledgement of the development and current situations of this industry in Guangdong Province and intensive analyses within this field, which include the existing problems and the challenges throughout the trade, as well as the competition edges and the opportunities, we figure out a systematic solution to conquer the difficulties and maintain a sustained and sound development. These measures are as follow: to build an innovative platform to promote brand strategy, to improve product quality, and to give full play to the Government and Garment Trade Association to improve the international competitiveness of the brand.

Key words: Guangdong, textiles and garments, export, problems, measures

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