Unit 1 Love
Section One Reading Comprehension
Directions: There are 2 reading passages in this part. Each passage is followed by some questions
or unfinished statements. For each of them there are four choices marked A)，B)，C)
and D).
Passage One
Questions 1-5 are based on the following passage:
In 1985, the Coca-cola Company made the decision to change the formula of its leading soft drink. The change was based on the findings of many market studies. These studies had shown that the general response to the new product was good. However, the change of the traditional Coca-cola by New Coke was rejected by the majority of drinkers. In fact, the company had to step back and restart production of the old formula of Coca-cola.
The most important reason why New Coke was rejected was the emotional relationship that existed between drinkers and the old soft drink formula. Drinking Coca-cola had become a tradition for many people over its 99 years of existence. The change made by the company was not only in Coke‘s formula but also in the traditional values and memories that it represented to the drinkers. ―We had taken away more than the product Coca-cola. We had taken away a little part of them and their past.‖ The drinkers rejected this ―improvement‖, because ―they believed that Coke stood for traditional value, so they betrayed when the product changed completely overnight‖.
Although a lot of research was done by Coca-cola Company, it didn‘t show the depth of drinker‘s emotion for the product. The studies took many forms, but none of the tests was able to measure the degree of personal and emotional reactions caused by the disappearance of the old, traditional Coca-cola. The weakness of the research was that it was mainly quantitative in form. The result was only numbers that could not show the deep meaning the product had for many people. A more extensive study focusing on the qualitative aspects of the change would perhaps have been able to demonstrate the close relationship existing between drinkers and product. 1. Coca-cola company changed the formula in 1985 because ____B____. A) it led the soft drink industry in the market
B) its market studies supported the change in the formula C) it carried out market research for expansion D) it simply felt the need to make the change
2. According to the passage, the drinkers rejected New Coke because of __D______. A) the late response to the market by Coca-cola company B) the reproduction of Coca-cola‘s old drink formula C) a strong dislike by Coca-cola‘s regular drinkers
D) the emotional relationship between the drinkers and the old soft drink 3. The product Coca-cola was believed to stand for __A______. A) traditional values and good memories B) traditional customs and happy days C) past honors and efficient management
D) top quality and wonderful taste
4. Which of the following statements is true? A
A) Research by Coca-cola considered emotional factors.
B) Coca-cola did little research before they made the change. C) Research by Coca-cola was quantitative rather than qualitative. D) Research by Coca-cola was both quantitative and qualitative. 5. The author of the article clearly indicates that ____A____. A) the weakness of the research could have been removed
B) Coca-cola should have measured the quantitative factors more carefully C) Coca-cola should have done a more extensive qualitative study
D) a slower change of the product might have improved the sales of the company
Passage 2
Questions 6-10 are based on the following passage:
Hollywood no longer rules South Korean cinema, which is breaking out all over. Since 1999 Seoul filmmakers have been turning out Asia‘s first critically applauded films, and ―My Wife Is a Gangster‖ and ―Phone‖ are the most stunningly good examples. In the way Americans tour Hollywood, Asians visit Korea to see sites featured in their favorite movies.
Korea once looked to America for idea, but now the reverse is true. Hollywood is snapping up remake rights to dozens of Korean films. Madonna‘s Maverick Films is remaking the horror film ―Phone‖. And Dream Works recently bought the rights to another horror film ―A Tale of Two Sisters.‖ To capitalize on all the attention, South Korea has moved aggressively to cast itself as the center of Asia‘s film market.
The Seoul government and industry leaders are working to rank the Pusan Film Festival as Cannes (戛纳) East, the festivals where deals get gone, a one – stop place where moviemakers can shop for financing, exports, even location. In preparation for the next Pusan Festival this fall, delegations from Indonesia, Malaysia, Taiwan and all over Asia have been flocking to Seoul to study the Korean film revival. ―We look at Korea with an envious eye,‖ says one of Hong Kong moviemakers, ―Filmmakers and audiences have found a real vibes (i.e. good atmosphere) between them, like in the 1970s and ?80s in Hong Kong.‖
The Korean film industry, however, is still uphill struggle on he way. The annual receipts of Korean films ($ 580 million) are gaining on those of Asia‘s largest film industry: India ($ 820 million) and Japan ($ 1.93 billion). Yet, Seoul financial markets still tend to see movies as cultural venture, rather than a business. As a moviemaking company in Korea, yet KangJeGyu Films had to team up with another filmmaker and an auto-manufacturer in a new company in order to win a listing on the stock market last year.
Despite the restriction, Korean films are capturing a rising share of the local and even Asian markets. The lesson of the Korean revival is that money should be invested both into films and into comprehensive theaters that can sustain a film culture.
6. The following are mentioned in Paragraph 1 EXCEPT ____C____.
A) ―My Wife Is a Gangster‖ and ―Phone‖ are the most stunningly good movies B) since 1999 filmmakers in South Korea have begun to attract attention C) more and more Korean films have been played in the cinemas D) Korean tourism is more and more prosperous
7. According to the second paragraph, the following statements are true EXCEPT ________. A) ―A Tale of Two Sisters‖, like ―My Wife Is a Gangster‖, is a horror film B) the movies have brought South Korea international attention
C) South Korea is paving way for the center of Asia‘s film market
D) Dream Works is one of the largest film companies in America
8. According to the third paragraph, the following statements are true EXCEPT________. A) some of Asia‘s moviemakers are envious of South Korea B) the Pusan Film Festival is called as Cannes East C) a one-stop service is special in the Pusan Film Festival D) the Hong Kong‘s films were prosperous in the 1970s and 1980s 9. The annual receipts of Korean films ranked as ________ in Asia. A) the first B) the second C) the third
D) the fifth
10. What will the next paragraph discuss about according to the last paragraph? A) Reasons for the Korean film revival. B) The films that will be shot. C) The theaters that are booming. D) A film culture in South Korea.
Section Two Vocabulary & Structure
Directions: There are 20 incomplete sentences in this part. For each sentence there are four
choices marked A), B), C) and D). Choose the ONE that best completes the sentence. 1. It took her a few seconds for her eyes to ____A____ to the darkness. A) adjust
B) accustom
C) addict D) appeal
2. I didn't mean to ___A_____ about the party; I just said it without thinking. A) count on B) lean on C) let on D) reveal on
3. But as we started out, he always said, ―You set the __B______. I will try to adjust to you.‖ A) speed B) rate C) tempo D) pace
4. He went to work sick, and ____D____ nasty weather. A) in spite B) although
C) despite D) due to
5. Once there, he would ____B____ to the handrail until he reached the lower steps that the warmer tunnel air kept ice-free. A) stick
B) cling
C) refer D) grab
6. It was difficult to _____A___ our steps – his halting, mine patient. A) coordinate
B) cooperate
C) balance D) combine
7. I think of my father when I am envious ___D______ another‘s good fortune and when I don‘t have a good heart. A) with
B) of
C) towards D) onto
8. Mary watched in ___D______ as her team lost the game yet again. A) wonder B) contentment
C) frustration D) amazement
9. We are looking for people who are ________ about the oil and banking industries. A) intelligent B) familiar C) knowledgeable D) acquainted
10. When I think of it now, I ________ at how much courage it must have taken for a grown man to subject himself to such stress and indignity. A) marvel
B) confuse
C) amaze D) admire
11. When I think of it now, I marvel at how much courage it _________ for a grown man to subject himself to such stress and indignity. A) could have taken C) should have taken
B) would have taken D) must have taken
12. At such times I put my hand on his arm to ________ my balance. A) attain B) sustain
C) maintain D) regain
13. It‘s no use asking him for help; he always shows his _________ to offer his help.
A) willingness B) reluctance C) tendency D) readiness
14. My father was ________ crippled and very short, and when we would walk together, people would stare. A) precisely
B) vaguely
C) severely D) vicariously
15. He is so cheerful and interests himself so much about every little ________. A) trifle B) issue C) affair D) incident 16. He wasn‘t content to sit and watch, but he couldn‘t stand ________ on the soft sand. A) being unaided B) unaidedly C) to be unaided D) unaided
17. I am ________ of this great honor, but thank you, anyway. A) worthless B) unworthy
C) unworth D) unworthwhile
18. The people were ________ to do their very best to protect the environment. A) called C) engaged
B) urged D) subjected
19. ________ we know each other a little better, we get along fine. A) Now that B) Suppose that C) Since that
D) Because of
20. Please see to it that the room ________ before you leave. A) is going to be cleaned B) will be cleaned C) is cleaned
D) be cleaned
Section Three Translation from Chinese into English
Directions: Translate the following sentences into English.