Continuity，Promotion，Place
5. When identifying market segments，marketers 1ook at some variables，the most common being:
A. geographic Variables，demographic Variables，psychographic Variables．pricing Variables
B．geographic Variables，demographic Variables．psychographic Variables．Product-use Variables．
C. risk taking Variables．geographic Variables，product—use variables．grading Variables
D．distributing Variables，placing Variables．demographic Variables．psychographic Variables
6. The process of accumulating and analyzing market data in order to make better decisions is called：
A．market segmentation B．target marketing C．marketing mix strategies D．marketing—research
7. A group of individuals with similar traits will may purchase particular products is a：
A．common market segments B. product market C. target market D．consumer market mix Fill in Blanks：
1. ______________ represents a group of people who have similar needs and wants and are believed to have interest in the same products．
2. ____________ means collecting and analyzing data to identify a market and to answer questions of the number and the location of potential customers and so on·
3．Dividing a market into segments according to customers’needs，wants and interest is called__________. 4．Markets
may
be
segmented
based
on______________,
_________________, _______________，and ___________ variables． 5. The marketers must develop a comprehensive plan covering the following major areas such as__________, price, _______ and channels of distribution，four of which are usually called the marketing mix． 6. Marketing functions can be grouped into_____ functions (buying and