Names have gained increasing importance in the competitive world of higher education. As colleges strive for market share， they are looking for names that project the image they want or reflect the changes they hope to make. Trenton.State College， for example ，became the College of New Jersey nine years ago when it began raising admissions standards and appealing to students from throughout the state.
“All I hear in higher education is， “Brand ，brand ，brand，” said Tim Westerbeck， who specializes in branding and is managing director of Lipman Hearne， a marketing firm based in Chicago that works with universities and other nonprofit organizations. “There has been a sea change over the last 10 years. Marketing used to be almost a dirty word in higher education.”
Not all efforts at name changes are successful， ofcourse . In 1997 ， the New School for Social Research became New School University to reflect its growth into a collection of eight colleges， offering a list of majors that includes psychology， music ，urban studies and management. But New Yorkers continued to call it the New School . Now，after spending an undisclosed sum on an online survey and a marketing consultant’s creation of “haming structures.” “brand architecture” and “ identity systems，” the university has come up with a new name: the New School.Beginning Monday， it will adopt new logon (标 识)， banners， business cards and even new names for the individual colleges， all to include the words “the New School.”
Changes in names generally reveal significant shifts in how a college wants to be perceived. In altering its name from Cal State. Hayward， to Cal State， East Bay， the university hoped to project its expanding role in two mostly suburban countries east of San Francisco.
The University of Southern Colorado， a state institution， became Colorado State University at Pucblo two years ago， hoping to bighight many internal changes， including offering more graluate programs and setting higher admissions standards.
Beaver College turned itself into Arcadia University in 2001 for several reasons: to break the connection with its past as a women’s college， to promote its growth into a full-fledged(完 全 成 熟 的) university and officials acknowledged， to climinate some jokes about the college’s old name on late-night television and “moring zoo” radio shows.
Many college officials said changing a name and image could produce substantial results. At Arcadia，in addition to the rise in applications，the average student’s test score has increased by 60 points，Juli Roebeck，an Arcadia spokeswoman said.
51. which of the following is NOT the reason for colleges to change their names？ A They prefer higher education competition
B They try to gain advantage in market share. C They want to project their image. D They hope to make some changes.
52. It is implied that one of the most significant changes in highter education in the past decade is A the brand. B the college names C the concept of marketing D list of majors.
53.The thrase \ A catch up with B deal with C put forward D come to the realizatoin
54 The case of name changing from Cal State Hayward to Cal State indicates that the university A is perceived by the society B hopes to expand its influence
C prefers to reform its reaching programs D expects to enlange its campus
55.According to the spokeswoman the name change of Beaver College A turns out very successful B fails to attain its goal C has eliminated some jokes D has transformed its status
Passage Four
it looked just like another aircraft from the outside The pilot told his young passengers that it was built in 1964.But apperances were deceptive and the 13 students from Europe and the USA who boarded the aiecraft were in for the fligt of their lives.
Inside the area that normally had seats had become a long white tunnel.Heavily padded(填塞) from floor to ceiling it looked abit strange. There were almost no windows ，but ligts along the padded walls illuminated it.Most of the seats
had been taken out apart from afew at the back where the young scientists quickly took their places with a look of fear. For 12 months，science students from across the continents had competed to win a place on the flight at the invitation of the European Space Agency .the challenge had been to suggest imaginative experments to be conducted in weightless condtions.
For the next two hours the flight resembled that of an onormous bird which had lose its reson，shooting upwards towards the heavens before rushing towards Earth.The invention was to Achieve weightlessness for a few seconds. The aircraft took off smoothly enough. But any feelings that I and the young scientists had that we were on anything like a scheduled passenger service were quickly dismissed when the pilot put the plane into a 45 degree climb which lasted around 20 seconds. Then the engines cut our and we became weightless. Everything become confused and left or right. Up or down no longer had any meaning. after ten seconds of free fall descent the pilot pulled the aircraft out of its nosedive. The return of gravity was less immediate than its loss. but was still sudden enough to ensure that some students came down with a bump.
Each time the pilot cut the engines and we became weightless. A new team conduct it experience. First it was the Ducth who wanted to discover how it is that cats always land on their feet. then the German team who conducted a successful experiment on a traditional building method to see if could be used for building a futher space station .the Americans had an idea to create solar sails that could be used by satellites.
After two hours of going up and down in the lane doing their experiments， the predominate feeling was one of excitement rather than sickness. Most of the students thought it was an unforgettable experience and one they would be keen to repeat.
56、what did the writer say about the plane？. A It had no seats. B It was painted white. C It had no windows. D The outside was misleading.
57.according to the writer ，how did the young scientists feel before the flight？ A sick B keen C nervous D impatient
58.what did the pilot do with the plane after it took off？ A He quickly climbed and then stopped the engines. B He climbed and them made the plane fall slowly.
C He took off normally and then cut the engines for 20 seconds. D He climbed and then made the plane turn over.
59.Acoording to the passage，the purpose of being weightless was to A see what conditions bare like in space
B prepare the young scientists for future work in space C show the judges of the competition what they could do D make the teams try out their ideas 60.this passage was written to
A encourage young people to take up science B describe the process of a scientific competition C show scientists what young people can do D report on a new scientific technique
Section IV Translation (20 points)
Directions:
In this section there is a passage in English. Translate the five sentences underlined into Chinese and write your translation on ANSWER SHEET 2.
The smooth landing of shuttle（航天飞机）Discovery ended a flight that was successful in almost every respect but one：the dislodging of a big chunk of foam，like the one that doomed the Columbia. This flight was supposed to vault the shuttle fleet back into space after a prolonged grounding for repairs. But given the repeat of the very problem that two years of retooling was supposed to resolve，the verdict is necessarily mixed.（61）Once again，the space agency has been forced to put off the flight until it can find a solution to the problem，and no one seems willing to guess how that may take .