摘 要
电子商务是我国“十二五”发展规划的战略性新兴产业。2012 年 1 月 16 日，我国互联网络信息中心（CNNIC）发布《第二十九次中国互联网络发展状况统计报告》。我国电子商务市场强劲发展，在国内掀起了电子商务网站建设的热潮，众多投资者纷纷建立了自己的电子商务网站进行商业活动。
本文以我国中小企业电子商务网站为研究对象，针对中小企业电子商务网站的运营特点，构建一套科学合理的电子商务网站评价指标体系，为中小企业电子商务网站建设和网站运营进行量化，提供电子商务网站评价和测量方法，从而对中小企业电子商务网站现有不足采取有效改进措施，以提高我国中小企业电子商务网站运营总体水平。
本文研究的意义在于，运用管理学的研究方法和步骤，利用层次分析法(AHP)建立起了电子商务网站综合评价指标体系和评价模型，丰富了电子商务网站评价的理论和方法；本研究的实际意义在于，所构建的综合评价指标体系和模型可以直接用于实际中电子商务网站的评价和自评，也可以作为电子商务网站建设的参材料；指标体系和模型的应用研究和最后的案例分析，可以对现实中电子商务网站的建设提供借鉴；整个研究对于投资者的决策也有较大的参考价值。
关键词：电子商务网站；指标体系；网站评价；层次分析法III Abstract
Electronic commerce in China is the \development of strategic emerging industries. In January 16, 2012, China Internet Network Information Center ( CNNIC ) released\development report\in our country, there is a construction boom in electronic commerce website set off. many investors have set up their own e-commerce website for commercial activity. This article take small and electronic commerce website of medium-sized enterprise in domestic as the research object ,construct a set of scientific and reasonable electronic commerce website evaluation index system for small and medium enterprises in view of the operation characteristics of them to quantify the electronic commerce website construction and website operation, providing e-commerce web-site evaluation and measurement methods, and taking effective improvement measures for electronic commerce website of small and medium-sized enterprise to consummate their exsiting shortcomings in order to improve the
operation level of small and medium-sized enterprise electronic commerce website in our country.
This article establishes a electronic commerce website evaluation indicator system and evaluation model and enriches the electronic