Ss complete a sales report using the past simple. Vocabulary 2: Buying and selling
Ss complete a leaflet for a car hire company.
Lesson 3 Listening: Selling
Kevin Warren, the Vice President, Sales and Marketing, of Coca-Cola Enterprises, gives some advice to salespeople. Language focus 2: Past time references
Ss are introduced to expressions that refer to the past, such as ago, last (week), for, on, from… to, in and during. Skills: Presenting a product
Ss listen to a salesperson presenting a product at a trade fair. Then they role play being the buyer and seller at a trade fair.
Lesson 4 Case study: Link-up Ltd
A company sells mobile phones and service packages. Ss role play being salespeople and customers. Writing
Ss write an e-mail to a colleague about what phone and service package a customer wants, using information from the case study.
第 次课 学时： 授课时间：第 周
13
Context: Unit 7 Title: People
What charactreristics can help people to succeed in business and in life? A positive attitude, intelligence, perserverance and self discipline all help. Are the personality traits that contribute to success or failiure genetic? Or do we learn these characeristics are we grow up? Experts still disagree as to whether nature or nurture is more important.
Can personality and intelligence be measured? IQ and psychometric tests remain popular, and the latter are still used by many companies as part of the selection process. However, in recent years the idea that only one type of intelligence exists has been criticised. Howard Gardner developed the theory of multiple intelligence. This said that people have a number of different types of intelligence that they possess to varying degrees. These are linguistic, musical, logical-mathematical, spatical, body-kinesthetic, intrapersonal(e.g. insight) and interpersonal (e.g. social skills and the ability to understand and motivate other people).
PROCEDURES
Lesson 1 Starting up
Ss answer a questionnaire about what sort of person they are. Vocabulary: Describing people
Ss look at the adjectives to describe people’s personalities. Listening: A difficult colleague
A property developer talks about a colleague who left the company.
Lesson 2
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Language focus 1: Past simple: negatives and questions
Ss focus on past simple negatives and questions and write questions using Why, How long, What, When and Where. Reading: Stella McCartney
Ss read an article about the fashion designer Stella McCartney. Ss then match verbs and nouns to make word partnerships.
Lesson 3 Language focus 2: Questions forms
Ss look at yes/no questions and open questions. They complete a questionnaire and then listen to check answers.
Skills: Negotiating: dealing with problems
Ss listen to a conversation about problems of understafing in a company. Then they role paly a conversation negotiating a new company car.
Lesson 4 Case study: A people problem
A US food coompany has problems with a business manager. Writing
Ss write a memo aobut their meeting.
第 次课 学时： 授课时间：第 周
15
Context: Unit 8 Title: Markets
If a company wants to sell a product or service successfully, it ust identify the target market. There are many different types of market to choose from. The mass market aims to sell to as many people as possible, crossing age and income groups. In contrast, a niche market focuses on a narrowly defined group fo customers. It often caters to a need that has been overlooked by those suppliers who cater to markets which deal in more mainstream products or sevices. Focussing on niche markets can be cost effective as marketing campaigns can sim budgets directly at potential customers, for example through advertising on local radil or in magazines targeting special interst gorups.
PROCEDURES
Lesson 1 Starting up
Ss ask and answer questions about a populatioin pie chart. Vocabulary: Types of market
Ss listen and repeat large numbers and look at adjectives to describe markets.
Lesson 2 Reading: The car market in China
Ss answer quesitons and search for large numbers in an article aobut the Chiese car market.
Language focus 1: Comparatives and superlatives
Ss practice comparative and superlative forms of adjectives..
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