59. A. drawbacks B. advantages C. strength D. merits 60.A. overbearing B. overtaken C. overcharged D. overwhelming 61.A. listening to B. following C. glancing at D. acting 62.A. neglected B. killed C. promoted D. improved 63.A. resulted from B. made the most of C. took in D. led to
64.A. misleading B. miscalculated C. misunderstood D. misdirecting 65.A. impress B. believe C. overlook D. record
Directions: For each blank in the following passages there are four words and phrases marked A,B,C and D. Fill in each blank with the word or phrase that best fits the context. Section B (2X12=24)
(A)
It’s no secret that most busy American mothers use the TV set as a live-in babysitter. In some households the tube holds a child’s attention for the odd half hour or two while mom works on dinner; in others it is the child’s constant daytime companion. Is there any harm in this?
Debate continues violently over the question, and at intervals research is published showing that TV reduces attention span (范围), makes children jumpy or leads them to violence. In today’s cartoon, David Horsey makes fun of the claims of “children’s TV”, the special programming that supposedly uses entertainment to help youngsters to learn to read and take their first steps in the big, varied world outside their family. What do children really get from this programming?
Horsey’s suspecting is that children’s programming chiefly turns kids into TV addicts, not into readers or happy mixers. The toddler (初学走路的孩子) in the cartoon, still at the age of pacifiers（橡皮奶嘴）and stuffed animals, is held spellbound (入迷) by the figure on the screen. What is
the stimulating message of this creature specifically designed to fascinate small children? “Can you say TV?” The sooner the kid learns the word, the more effectively he can remind his mother to turn on the TV.
A child hooked on TV is a viewer open to commercial messages, and there are plenty of those targeting children of all ages. Thus, at the very least, mom’s search for peace and quiet sets the stage for her child’s transformation（变化）into an American consumer — and, of course, soaks up time that could be used for other, perhaps more desirable, transformations. 66. What does the underlined phrase “soaks up” in Paragraph 4 mean? A. takes in B. gets in C. sets up D. uses up
67. According to the passage, which of the following is NOT the influence on children brought by TV?
A. Paying less attention to other messages. B. Being close to violence. C. Gaining practical knowledge. D. Forming consuming awareness. 68. What information can we get from David Horsey’s cartoon?
A. Children’s TV programs can teach children how to pronounce some words effectively. B. Little children are addicted to Children’s TV programs which are actually not instructional. C. American parents depend too much on TV to help educate their children.
D. These children’s TV programs can make toddlers quiet and spare time for moms to work. 69. Which word can best describe the writer’s tone to parents’ using TV to search for peace? A. Positive. B. Appreciated. C. Supportive. D. Concerned.
(B)
A brand is a name, word, sign, symbol, design, or a combination of these, intended to identify the goods or services of a company or a group of companies. Another purpose of a brand is to contrast one company from another. The most important skill of professional marketers is the ability to create, maintain, protect, and enhance the brands of their products and services. Branding has become so important that today hardly any company or product is without one. Therefore, brand management is an increasingly important element in marketing. Brand power refers to the relative strength of a company’s brand in the minds of consumers, and can influence consumers’ choice of products. Brands are powerful to the extent that they give high brand loyalty and strong brand associations, name recognition, perceived quality and other assets to a company. A strong brand can be one of a company’s most important assets. High brand power provides a company with many competitive advantages. A powerful brand enjoys a high level of consumer brand awareness and loyalty. Because consumers expect stores to carry the brand, the company has more bargaining power when negotiating with retailers (零售商). And because the brand name brings high credibility, a company with a strong brand can more easily launch new products with the same brand name. Many companies use the advantage of a strong brand power strategically to expand their business. When a company introduces an additional item with a new flavour, form, colour or package size in a given product category and under the same brand name, it is called a line extension. Another strategy is called brand extension. This involves the use of a successful brand name to launch new or modified products in a new category, thereby employing brand recognition in order to increase sales of new products. Brand recognition is certainly important. Because consumers often hold long-standing perceptions about brands, high brand power ensure a company continued sales of its products.
70. What does the word “assets” in the 2nd paragraph mean? A. points B. advantages C. aspects D. elements
71. All of the following statements are the advantages of a high brand power EXCEPT that______. A. a high brand wins the loyalty of consumers B. a high brand usually sets a much higher price
C. it’s easy for a high brand company to launch new products
D. a high brand company is more competitive when doing business with retailers
72. A brand extension ______.
A. happens when the company is developing a new product
B. means the expansion of a company’s business in its established field
C. takes place when the company introduces a similar item but with a new colour
D. refers to the use of an established brand name to promote a new product in a new category
73. What might be the best title of this passage? A. Brand Power B. Famous Brands C. Company Brands D. Brand Products
(C) Petroleum, consisting of crude oil（原油） and natural gas, seems to originate from organic matter in marine sediment（海洋沉淀物）.Tiny organisms settle to the seafloor and gather in marine mud. The organic matter may partially break down, using up the dissolved oxygen in the sediment. As soon as the oxygen is gone, decay stops and the remaining organic matter is preserved.
Continued sedimentation buries the organic matter and subjects it to higher temperatures and pressures, which change the organic matter to oil and gas. As muddy sediments are pressed together, the gas and small drops of oil may be squeezed out of the mud and may move into sandy layers nearby. Over millions of years, accumulations of gas and oil can collect in the sandy layers. Both oil and gas are less dense than water, so they generally tend to rise upward through rock and sediment.
Oil pools are valuable underground accumulations of oil, and oil fields are regions underlain by one or more oil pools. When an oil pool or field is discovered, wells are drilled into the ground. When the well reaches a pool, oil usually rises up the well because of its density difference（密度差） with water beneath it or because of the pressure of expanding gas trapped above it. Although this rise of oil is almost always carefully controlled today, strong natural flows of oil were common in the past. Gas pressure gradually dies out, and oil is pumped from the well. Water or steam may be pumped down neighboring wells to help push the oil out.
As oil becomes increasingly difficult to find, the search for it is extended into more unfriendly environments. The development of the oil field on the North Slope of Alaska and the construction of the Alaska pipeline are examples of the great expense and difficulty involved in new oil discoveries. Offshore drilling platforms extend the search for oil to the ocean’s continental shelves. More than one-quarter of the world’s oil and almost one-fifth of the world’s natural gas come from offshore, even though offshore drilling is six to seven times more expensive than drilling on land.
Of course, there is far more oil underground than can be recovered. Even given the best exploration techniques, only about 30 to 40 percent of the oil in a given pool can be brought to the surface. The rest is far too difficult to reach and has to remain underground. 74. Which of the following is true about petroleum formation?
A. Microscopic organisms that live in mud produce crude oil and natural gas. B. Large amounts of oxygen are needed for petroleum formation to begin.
C. Petroleum is formed when organic material in sediments combines with decaying organisms.
D. Petroleum formation appears to begin in marine sediments where organic matter exists.
75. What does the development of the Alaskan oil field mentioned illustrate? A. More petroleum is extracted from the sea than from land. B. Drilling for oil requires huge financial investments.
C. The global demand for oil has been increasing over the years. D. The North Slope of Alaska has substantial amounts of oil. 76. What does the author mainly intend to tell us in the passage? A. The formation, processing and exploration of petroleum B. The specific techniques involved in oil exploration. C. The changing relationships between countries.
D. The future intense situation in oil product markets. 77. What can we infer from the passage?
A. Available exploration techniques serve our purpose of exploring oil very well.
B. More and more public regions will be further protected from being drilled in the future. C. Countries may suffer from unpleasant relationships for respective benefits in exploring oil. D. Powerful flows of oil is a phenomenon which can be witnessed rarely now.
Section C （8分）
( D )
This article is designed to help you understand why you should always call the authorities to the scene of an accident in which you were injured and why the insurance company you may be facing will hate that you did so!
When you call the police to the scene of your accident, then the police will require the
drivers involved to exchange insurance and identification information. The police may also obtain witness information and preserve statements about the event, including descriptions of what occurred and complaints of injury. All of this information will very likely assist you in the future with your claim and hurt the insurance company's ability to deny your claim. By calling the police, you have made an official record of the event and can be relatively sure that the information you receive about the other driver is accurate and truthful.
This official record will effectively prevent the other driver's insurance company from arguing that the incident did not occur or that their insured driver was not involved in the cause of your injuries. (Yes, insurance companies will deny responsibility at every opportunity, including whether their driver was even in the accident with you.)
Finally, statements from witnesses or the other driver may contain valuable facts that may be later forgotten or can be used to make up a \have been told by my clients that the other person admitted fault at the scene, but later hear from the insurance company that no such statement was made and that the cause of the
accident was contested. (You may not be aware of th is, but I will bet that your own automobile insurance card contains the following instruction: Do not admit fault for the accident. Remember, the insurance companies hate it when their drivers take responsibility for the accident because it damages their ability to deny or effectively defend your claim. After all, these companies are in business to make lots of money, not to pay it to you!) If you follow this rule, then you are a step