【8题详解】

词义猜测题。根据第一段最后一句eco-friendly tents made of cardboard that can be recycled after the bands and the crowds have gone home.（eco-friendly 帐篷用纸板做，在乐队和人群离开回家后，可以重复使用）可知，这种帐篷是对环境有利的。另外，根据eco-friendly的构成也可猜出其含义为“对环境有利的”。 B. favorable to the environment.(对环境有力的)符合eco-friendly的意思。故选B项。 【9题详解】

细节理解题。根据第五段To raise money for the idea, he toured the City’s private companies which fund new businesses and found a supporter in the finance group Mint.（为了筹钱，他去了本地为新业务提供资金的公司，其中财团Mint成为他的支持者）可知，Mr. Dunlop与Mint为合作关系。故选C项。

【10题详解】

推理判断题。倒数第二段最后一句“They can be personalized\用户的要求来制作，选项C the cardboard tents produced by Mr. Dunlop can be user-tailored（他生产的帐篷可以为使用者专门定做）符合意思。故选C项。 【11题详解】

主旨大意题。根据文章第一段中的In a victory of green business that is certain to appeal to environmentally-aware music-lovers, a design student is to receive financial support to produce eco-friendly tents made of cardboard that can be recycled after the bands and the crowds have gone home.（绿色商业的胜利一定会吸引有环保意识的音乐爱好者，一名设计专业的学生将获得财政支持，用纸板制作环保帐篷，这些帐篷在乐队和人群回家后可以回收）可知本篇主要讲，设计专业学生尝试使用纸板制作可回收的环保帐篷。A. an attempt at developing recyclable tents（开发可回收帐篷的尝试）可以概括本篇大意。故选A项。

D

Sports accounts for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract views from particular sections of the general public, and then they have sold audiences to advertisers.

An attraction of sports programs for the major U.S. media company is that events are often held on Saturday and Sunday afternoons — the slowest time periods of the week for general

television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming. Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.

Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings(收视率) are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computers, and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computers. With such viewers, these programs don’t need high ratings to stay on the air.

12. Why would weekend afternoons become dead time without sport programs? A. Because there would be few viewers B. Because the advertisers would be off work. C. Because television programs would go slowly

D. Because viewers would pay less for watching television. 13. In many families, men make decisions on _________. A. holiday trips C. television shopping

B. sports viewing D. expensive purchases

14. Why are the ratings not important for golf and tennis programs? A. their advertisers are carmakers B. their viewers are attracted by sports C. their advertisers target at rich people. D. their viewers can afford expensive cars

.15. What is the passage mainly about?

A. Television ratings are determined by male viewers. B. Rich viewers contribute most to television companies. C. Sports are gaining importance in advertising on television. D. Commercial advertisers are the major sponsors of sport events 【答案】12. A 13. D 14. C 15. C 【解析】

这是一篇议论文。电视公司通过销售广告时间获得的收入中，体育运动所占份额呈增长之势。各个电视公司推出体育运动节目吸引男性观看，从而让他们购买广告商的产品，例如汽车，电脑，保险等昂贵商品。 【12题详解】

推理判断题。根据文章第二段中的Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week.（运动节目是周末最受欢迎的节目，尤其是男性观众，他们一般不会在其它时间看电视）可推测出，如果没有运动节目，男性可能就不会看电视，那看的人就少了。综上所述，A. Because there would be few viewers（因为观众会更少）符合题意。故选A项。 【13题详解】

细节理解题。根据文章第二段最后一句many men make family decisions on the purchases of computers, cars and life insurance.（许多男性决定家庭里关于电脑，车和保险的购买）可知，家里的大件都是由男性决定购买的，这些东西花销一般较高。故选D项。 【14题详解】

细节理解题。根据第三段的“It is made up of people from the highest income groups in the United States, including many lawyers and business managers.” 和 “This is also why the networks continue to carry these programs regardless of low ratings.” 可知，虽然高尔夫和网球的收视率都比较低，但是因为这两个节目的目标人群是收入最高的人，所以收视率并不重要。C. their advertisers target at rich people.（他们的广告客户针对的是有钱人）符合题意。故选C项。 【15题详解】

主旨大意题。根据文章第一段Sports accounts for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract views from particular sections of the general public, and then they have sold audiences to advertisers.（电视公司通过销售广告时间获得的收入中，体育运动所占份额呈增长之势。许多电视公司

.

利用体育来吸引特定的人群观看，然后把观众卖给广告商）可知，运动类在电视广告中变得越来越重要。C. Sports are gaining importance in advertising on television.（运动在电视广告中获得重要性）可以概括本篇主题。故选C项。

第二节(共5小题;每小题2分，满分10分)

根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

How the Elderly Are Treated Around the World

How cultures view and treat their elderly is closely linked to their most prized values and qualities. ____16____

In the US and UK, Protestantism (新教) is at play. Western cultures tend to be youth-centric, stressing qualities like independence. ____17____ It ties a person’s value to his or her ability to work – something that becomes weaker in old age. As their health becomes worse, the elderly in these cultures often move to old people’s homes and nursing homes.

In France, parents are protected by law. It is difficult to imagine an Elderly Rights Law being a focus in the laws of many Western cultures. France did, however, pass a similar law in 2004. _____18_____ One was a group of official statistics showing France had the highest rate of pensioner suicides in Europe, and the other was the aftermath of a heat wave that killed 15,000 people, most of whom were elderly and had been dead for weeks before they were found.

_____19_____ Native American cultures traditionally accept death as a fact of life. In many Native American areas, elders are respected for their wisdom and life experiences. Within Native American families, it’s common for the elders to be expected to pass down their learning to younger members of the family.

The way to care for Chinese elders is changing. Chinese families traditionally view respect for one’s elders as the highest virtue, according to the Confucian tradition. Adult children are generally expected to care for their parents in their old age. _____20_____ Nursing homes are beginning to become a more socially acceptable option for elderly care.

A. However, this tradition is beginning to break down due to rising lifetime and an aging population.

B. In the African-American area, death is seen as an opportunity to celebrate life. C. Here’s what we can learn from other cultures about treating the elderly.