D. that advertisements can certainly increase goods production
( )38.What does the author mean by saying the last sentence?
A. What kind of coffee can change people’s lives? B. How can a new kind of coffee change people’s lives? C. Nice coffee can change one’s life. D. A new kind of coffee costs quite a lot.
( )39.This text is mainly about _____.
Passage Two
From early times, man has been interested in art.People have often worked together to collect and save the world’s art treasures.
Fine art treasures from many countries are kept in an art museum called the Louvre in Paris, France.The works of art have been collected by the people of France over many centuries.It is the biggest art museum in the world.
The Louvre has not always been a museum. The first building was a castle.In 1190, it was the king’s castle with high walls and a round tower.It had a river to keep out the enemies.
Over the years, the number of the buildings around the castle grew.By 1350, the castle no longer needed to be extended.The Louvre became a palace home for French kings and queens.
During times of peace, new treasures were brought in.During the days of war, many treasures were stolen, and the buildings, were damaged.
When FrancisI became king of France in 1515, he brought in many artists from other countries.One of the artists was Leonardo da Vinci from Italy.Da Vinci’s \-known painting in the museum today.
In 1793, the Louvre became a public museum, just as it is now.It is a place where art treasures are kept for everyone to enjoy, Every year millions of people from all over the world come to the Louvre to see the masterpieces.
( )40.How long has the Louvre been a public museum?
A. who pays for TV programs in the United States B. what a TV advertisement is usually like in the USA C. why long married couples dislike speaking to each other D. what made Herbie and Doris not bored any more
A.For over 800 years. C.Since 1515.
B.Since 1350.
D.For over 200 years.
( )41.Which of the following is NOT mentioned in the passage?
A.Da Vinci once stayed in France. B.\
C.The Louvre was once a church as well as a palace.
D.The Louvre is a place of interest to different people from all over the world.
( )42.We know from the passage that _____.
A.French kings and queens ordered people to build another buildings as their palace home in 1350 B.many treasures were brought into the Louvre in 1190
C.FrancisI came into power in 1515 and damaged some buildings
D.Some works of art in the museum have been collected from many countries
( )43.The passage is mainly about _____.
A.an art museum called the Louvre
B.an Italian artist named Leonardo da Vinci C.a king of France named Francis I
D.the best-known painting in the Louvre Passage Three
On the first day of class, Mr. Whiteson gave us a lecture about a creature(生物) called cattytiger, a kind of cat-like animal that completely disappeared during the Ice Age.He passed round a skull (头骨) as he talked, and we all felt interested and took notes while listening.Later, we had a test about that.
When he returned my paper, I was very, very surprised.There was a very large cross through each of my answers.And so it was with everyone else’s in our class.What had happened? Everyone was wondering and couldn’t wait to get the answer.
Very simple, Mr. Whiteson explained.He had made up all that story about the cattytiger.There had never been such an animal.So why none of us noticed that and how could we expect good marks for the incorrect answers?
Needless to say, we got very angry.What kind of teacher was this?
We should have guessed it out, Mr. Whiteson said.After all, at the very moment he was passing around the cattytiger skull (in fact, a cat’s), hadn’t he been telling us that it completely disappeared during the Ice Age? Clearly he was telling a lie.But we just kept busy making notes and none used his head.We should learn something from this.Teachers and textbooks are not always correct.
( )44.We failed in the test because we didn’t _____. A.take notes while listening C.listen to the teacher carefully
B.show interest in what Mr. Whiteson said D.think carefully
( )45.We got angry because _____.
A.Mr. Whiteson didn’t tell us the truth about cattytiger B.we failed in the test
C.we didn’t know why he played the joke on us D.there was no cattytiger
( )46.Mr. Whiteson gave us a special lesson_____ . A.to show his special way of teaching C.to help us learn our lessons better ( )47.Mr. Whiteson meant that _____. A.teachers couldn’t make any mistakes B.textbooks might be wrong sometimes
C.we should speak up if we thought our teacher or the textbook was wrong D.we shouldn’t believe our teachers because sometimes they might tell lies
Passage Four
Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand (品牌) of product on the shelf.
Colouring,for example.,varies according to what the producers are trying to sell. Health foods are packaged (包装) in greens,yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods,like chocolates,are gold or silver.
When some kind of pain killer was brought out recently,researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually.,it came on the market in a dark blue and white package—blue because we think of it as safe,and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend,on average,70 percent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap,who for 25 years has used pretty little girls to promote (推销) their goods,came to the
B.to play a joke on us
D.so that we would no longer believe him
conclusion: “Any fool can make soap,but it takes a genius (天才) to sell it.”
( )48. Which of the following may trick a shopper into buying a product according to the text? A. The cost of its package. B. The price of the product. C. The colour of its package. D. The brand name of the product.
( )49. The underlined part“the colours turned the customers off”(in Para. 3 ) means that the colours _____.
A. attracted the customers strongly B. had weak effects on the customers C.tricked the customers into shopping D. caused the customers to lose interest
( )50. Which of the following is the key to the success in product sales? A. The way to promote goods. B.The discovery of a genius.
C. The team to produce a good product.
D. The brand name used by successful producers.
( )51. Which of the following would be the best title for this text? A. Choice of Good Products B.Disadvantages of Products C. Effect of Packaging on Shopping D. Brand Names and Shopping Tricks
Passage Five
Have you ever argued with your loved ones over simple misunderstandings(误解)?Little wonder. We often believe we’re more skillful in getting our point across than we actually are,according to Boza Keysar,a professor at the University of Chicago. In his recent study,speakers tried to express their meanings using unclear sentences. Speakers who thought listeners understood were wrong nearly half the time. Here’s some good advice to reduce misunderstanding:
(1)Don’t trust what you see from the listener. Listeners often nod,look at you or say\move the conversation along. But it’s easy to consider these as signs of understanding.
(2)Train the editor(编辑)in your head. If you say,\,\’s