Paragraph 6

Since the customer will probably want to compare shopping goods with those sold by the competition, retail stores selling such goods find it desirable to be located close together. In some cases the name of the retail store is more important to the customer than the name of the manufacturer. Therefore, the retailer has considerable opportunity to increase sales of shopping goods through production.

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Paragraph 7

Specialty goods is yet another classification of consumer items. Specialty goods are identified by customers with strong brand [preference or with features that justify a special buying effort. The customer usually has knowledge of the product before the buying trip and is willing to go out of the way to find a certain brand. Examples of specialty goods include photographic equipment, expensive clothing, and stereo sets. An automobile may be considered a specialty good by the customer who has a strong preference for a particular manufacturer’s models.

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Writing Task VII: 文章的写作

一篇文章包括三个主要部分： 引言段，发展段和结尾段。且每一段落的发展可以依照前面六个Writing Task中的发展过程去做。

Model 1: The Introductory Paragraph

A person born in the twentieth century has seen a lot of changes take place in almost all areas of human life. Some people are excited by the challenges that these changes offer; others want to return to the simpler, less automated life style of the past. Living in the twentieth century has certain advantages such as a higher standard of living, but it also has some disadvantages such as a polluted environment, the depersonalization of human relationships, and the weakening of spiritual values.

引言段中通常包括两个部分：引出主题的概括性陈述句以及表明主题的句子。

Practice 23: Recognizing the parts of an introduction

Step 1 Read the following introductory paragraphs, each of which is in incorrect

order.

Step 2 Rewrite each paragraph, beginning with the most general statement first.

Then add each sentence in the correct order until the introduction becomes most specific. Write the thesis statement last.

Paragraph 1

(1) The heavy traffic problem can be solved by building rapid transit systems from the suburbs to the cities, by improving public transportation systems within the cities, and by forming car pools. (2) Traffic congestion is caused by the thousands of cars that come into the cities from the suburban areas as well as from the thousands of cars within the city limits. (3) One of the most serious problems that most big cities are faced with is traffic congestion. (4) This mammoth problem must be resolved before it gets worse.

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