北京林业大学本科毕业论文(设计)

本科毕业论文（设计）

（普通高等教育）

论文题目 中国化妆品进出口贸易现状、问题和对策分析 学 院 专业名称 班 级 学 号 姓 名 指导教师

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北京林业大学本科毕业论文(设计)

中国化妆品进出口贸易现状、问题和对策分析

摘要

中国作为全球经济发展最为快速的地区之一，化妆品工业最近几年也发展迅速。本文从进出口的基本态势、规模、产品结构和地理方向等方面，分析了我国化妆品贸易现状。指出了中国化妆品存在的问题，分别为产品质量不高、自主研发不足、品牌建设薄弱、市场定位不明确和欧盟等国的贸易壁垒，并针对这些问题提出了对策。同时对中国化妆品市场的前景加以展望。

关键词：化妆品，现状，发展

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北京林业大学本科毕业论文(设计)

The Analysis of Chinese Cosmetic Trade Situation

International Economics and Trade 05-1 Liu Fang

Supervisor Miao Dongling

Abstract

China, as one of the most rapid development regions of the global economy has been developed rapidly in recent years. In this thesis analyses the status of China's import and export trade of cosmetics from the basic trend of import and export, scale, product mix and geographical direction. Pointed out the problems in China's cosmetics, including poor quality of products, lack of independent research and development, brand building, market position is not clear and EU trade barriers. And the paper gives the countermeasures in response to these issues. Meanwhile, the development trend in Chinese cosmetic industry was also introduced.

Key words：cosmetic，status，development

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北京林业大学本科毕业论文(设计)

目录

一 导论 ......................................................................................................................................................... 1

（一）研究背景和意义 ........................................................................................................................ 1 （二）研究现状 ................................................................................................................................... 1 （三）研究的基本内容和方法 ............................................................................................................ 2 二 中国化妆品贸易的现状分析 ................................................................................................................. 4

（一）中国化妆品出口分析 ................................................................................................................ 4

1 中国化妆品出口基本态势 ........................................................................................................ 4 2 中国化妆品出口规模分析 ........................................................................................................ 4 3 中国化妆品出口产品结构分析 ................................................................................................ 5 4 中国化妆品出口地理方向分析 ................................................................................................ 6 5 中国化妆品出口贸易方式分析 ................................................................................................ 7 （二）中国化妆品进口分析 ................................................................................................................ 7

1 中国化妆品进口基本态势 ........................................................................................................ 7 2 中国化妆品进口产品结构分析 ................................................................................................ 8 3 中国化妆品进口地理结构分析 ................................................................................................ 8

三 中国化妆品贸易面临的问题分析 ....................................................................................................... 10

（一）化妆品出口.............................................................................................................................. 10

1 出口化妆品质量堪忧 .............................................................................................................. 10 2 自主研发能力不足 .................................................................................................................. 10 3 我国品牌建设薄弱 .................................................................................................................. 10 4 市场定位不明确 ...................................................................................................................... 11 5 面临新技术性贸易壁垒 .......................................................................................................... 11 （二）化妆品进口.............................................................................................................................. 12

1 对欧洲、韩日市场依赖程度高 .............................................................................................. 12 2 质量管理意识薄弱，中国法规无法与国际接轨 .................................................................. 12

四 中国化妆品贸易面临的机遇和市场前景 ........................................................................................... 14

（一）中国化妆品行业面临的机遇 .................................................................................................. 14

1 国家扶持产业发展 .................................................................................................................. 14 2 新兴市场新贵剧增 .................................................................................................................. 14 3 OEM贴牌生产........................................................................................................................... 14

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