开题报告

[6]王楠楠,李岩.民间文学与区域性旅游纪念品特色内容开发[J].时代文学,2008(16):99. [7]刘驰,孙正广.浅析我国旅游纪念品的设计[J].中国校外教育,2007(8):133.

[8]李凌,陆佳.杭州旅游纪念品市场发展的思考与探析[J].经济论坛,2010(10):110-112. [9]王淑兰.浅谈旅游纪念品包装设计中的礼内涵表现[J].艺术理论,2007(11):194. [10]王璐.浅述我国旅游纪念产品传达的民族文化理念[J].企业技术开发,2009(6):175. [11]彭先坤,肖长荣.浅谈旅游纪念品营销策略[J].老区建设,2010(22):31-32. [12]何露.中国旅游纪念品市场开发策略[N].企业导报,2011(6):117-118. [13]吴佳薇.我国旅游纪念品的开发设计[J].魅力中国,2010(8):52.

[14]刘丽萍.旅游纪念品的可持续发展—基于符号信息传达系统的视角[J].河南科技大学学报,2009,27(4):76-79.

[15]张宏丽.旅游纪念品地方特色的挖掘和保持[J].信阳农业高等专科学校学报,2011,21(2):62-65.

[16]芦扬.对于旅游纪念品包装设计之创新思考[J].北京电力高等专科学校学报,2011(3):119.

[17]李叶.旅游消费者购物行为研究[J].经济与社会,2011(9):140-141.

[18]晁鹏,宋洪波.浅析我国旅游纪念品市场现状及开发[N].科技创新导报.2010(30):232. [19]张富昌.发展地方特色旅游纪念品振兴区域经济[N].美与时代,2010(8):15-20. [20]崔广彬.旅游文化视阈中的旅游纪念品开发[J].文化学刊,2010(1):227-235.

[21]Eva Ludwig. The future of leisure travel[J].trends and issues in global tourism,2007(7):227-235.

[21]Ralf Buckley. Tourism Under Climate Change: Will Slow Travel Supersede Short Breaks?[J].Royal Swedish Academy of Sciences.2010,(40):328–331.

3

江 汉 大 学 文 理 学 院

College of Arts & Science of Jianghan University

毕业论文

外文来源文译文

外文翻译

The future of leisure travel 未来的闲暇旅游 部 （系） 商 学 部 专 业 旅 游 管 理 姓 名 陶 红 学 号 200801140237 指导老师 某 某 某

2012年 3 月 15 日

中 英文原文

The future of leisure travel（1.5万字符以上）

Eva Ludwig

Trends and issues in Global Tourism

Abstract

The market for holidays and travel is becoming more complex and dynamic. Customer behavior is increasingly incalculable. Although short-run movements are relatively well documented, there is no overall picture for long-term perspectives. The question is: in what direction is the holiday and travel sector headed?~~~~

1. The most important driving forces for change in tourism

1.1 Social drivers

Aging society: In 2020, the elderly will be in the majority in Western Europe. Children and young people will be in short supply.

~~~~~~~~

1.2 Technological drivers

Information availability: The spread and performance of information and communication technology continue to increase. Access to tourist and booking information will become simpler, faster and cheaper.

Transport: more, faster and cheaper long-distance connections.

1.3 Economic drivers

Greater competitive pressure: Tourists expect more for less money.

Polarization of demand for cheap and luxury offers: Growing pressure on the middle. Daily rock-bottom prices are normal and expected. The downward price spiral will revolve faster and faster and the margins will shrink.

~~~~~~~~~

1.4 Ecological drivers

1

英文原文

Unspoiled nature will become scarcer and, therefore, more valuable. Climatic change. Regional climatic advantages shift. End of the oil reserves.

Traffic jams will become chronic; the consequential effects increase and make traveling an even greater torture.

Ozone: the sun is dangerous. Sun? Just say no!

1.5 Political drivers

Political uncertainties increase and prevent or restrict travel.

Growth of terrorism. Security measures, visa regulations and entry controls will become even stricter and make travel more complicated.~~~~~

2.Mega trends and counter trends—the consequences for the travel

industry

In principle, holiday travel remains a mass business. However, it will be less organized and a more individual form of mass consumption. ~~~~~~~

3. The evolution of tourism

Travel motives differ increasingly over time: travel for survival and occupational reasons are followed by travel for religious reasons to places of pilgrimage or on crusades. As society grows more ~~~~~~~

4. Why we go on holiday

Basic motives and fundamental desires behind holiday travel, which will become even more important in the future.~~~~

5. Theses on tourism in 2020

Holidays as emotional medicine

The global trend towards health and fitness is leading to greater health awareness. Some talk of a new body cult and sensual illusion. Good health and a beautiful body are the

2