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江 汉 大 学 文 理 学 院
College of Arts & Science of Jianghan University
毕业论文
外文来源文译文
外文翻译
The future of leisure travel 未来的闲暇旅游 部 （系） 商 学 部 专 业 旅 游 管 理 姓 名 陶 红 学 号 200801140237 指导老师 某 某 某
2012年 3 月 15 日
中 英文原文
The future of leisure travel（1.5万字符以上）
Eva Ludwig
Trends and issues in Global Tourism
Abstract
The market for holidays and travel is becoming more complex and dynamic. Customer behavior is increasingly incalculable. Although short-run movements are relatively well documented, there is no overall picture for long-term perspectives. The question is: in what direction is the holiday and travel sector headed?~~~~
1. The most important driving forces for change in tourism
1.1 Social drivers
Aging society: In 2020, the elderly will be in the majority in Western Europe. Children and young people will be in short supply.
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1.2 Technological drivers
Information availability: The spread and performance of information and communication technology continue to increase. Access to tourist and booking information will become simpler, faster and cheaper.
Transport: more, faster and cheaper long-distance connections.
1.3 Economic drivers
Greater competitive pressure: Tourists expect more for less money.
Polarization of demand for cheap and luxury offers: Growing pressure on the middle. Daily rock-bottom prices are normal and expected. The downward price spiral will revolve faster and faster and the margins will shrink.
~~~~~~~~~
1.4 Ecological drivers
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英文原文
Unspoiled nature will become scarcer and, therefore, more valuable. Climatic change. Regional climatic advantages shift. End of the oil reserves.
Traffic jams will become chronic; the consequential effects increase and make traveling an even greater torture.
Ozone: the sun is dangerous. Sun? Just say no!
1.5 Political drivers
Political uncertainties increase and prevent or restrict travel.
Growth of terrorism. Security measures, visa regulations and entry controls will become even stricter and make travel more complicated.~~~~~
2.Mega trends and counter trends—the consequences for the travel
industry
In principle, holiday travel remains a mass business. However, it will be less organized and a more individual form of mass consumption. ~~~~~~~
3. The evolution of tourism
Travel motives differ increasingly over time: travel for survival and occupational reasons are followed by travel for religious reasons to places of pilgrimage or on crusades. As society grows more ~~~~~~~
4. Why we go on holiday
Basic motives and fundamental desires behind holiday travel, which will become even more important in the future.~~~~
5. Theses on tourism in 2020
Holidays as emotional medicine
The global trend towards health and fitness is leading to greater health awareness. Some talk of a new body cult and sensual illusion. Good health and a beautiful body are the
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