摘 要

中国纺织业在国民经济发展中占有重要地位，服装出口多年来也一直雄居世界首位，而广东省纺织品服装出口业凭借地理位置优势、纺织产业集群化的发展、灵活的经营机制和灵敏的市场感觉，一直都在国内市场上具有举足轻重的地位。然而，由于国际贸易保护主义抬头，贸易摩擦不断和自身企业结构不合理、缺乏自主品牌、缺乏核心技术优势等一系列问题，使广东纺织品服装出口业面临困境。对此，我们通过对广东纺织品服装的发展及现状的了解，分析广东纺织品服装出口贸易存在的问题及面临的挑战以及竞争优势与面临的机遇，最终得出广东纺织品服装出口建设创新平台，推进品牌策略，提高产品品质，同时充分发挥政府及服装行业协会的作用提高品牌的国际竞争力等一系列的对策分析。以求实现广东纺织品服装出口业克服存在问题，健康持续发展。

关键词：广东，纺织服装，出口，问题，策略

Abstract

The Chinese textile industry plays a very important part in the development of national economy, and occupies the world’s greatest carrier. For the Geographical position advantage, the development of textile industry cluster, a flexible operation mechanism and sensitive to market feeling, Guangdong’s exports of textiles and garments have always enjoyed a vital position in the domestic market. However, as a series of issues come up, ranging from the international trade protectionism, to the frequent trade frictions; from the irrational structure of their enterprises, to the lack of independent brands and core technology, textiles and garments enterprises are facing adverse conditions. Therefore, after our profound acknowledgement of the development and current situations of this industry in Guangdong Province and intensive analyses within this field, which include the existing problems and the challenges throughout the trade, as well as the competition edges and the opportunities, we figure out a systematic solution to conquer the difficulties and maintain a sustained and sound development. These measures are as follow: to build an innovative platform to promote brand strategy, to improve product quality, and to give full play to the Government and Garment Trade Association to improve the international competitiveness of the brand.

Key words: Guangdong, textiles and garments, export, problems, measures

目 录

1绪论 ............................................................................................................................. 1 1.1广东纺织品服装出口的研究背景和目的 ......................................................... 1 1.2 广东纺织品服装的发展及现状 ........................................................................ 1 2 广东纺织品服装出口贸易存在的问题及面临的挑战 ............................................ 4 2．1 广东纺织品服装出口贸易存在的问题 ........................................................ 4 2．1．1出口产物附带值和品牌率低 ................................................................. 4 2．1．2 专业人才不足，生产工人短缺 ............................................................ 4 2．1．3纺织工业竞争力提升动力不足 ............................................................. 5 2．1．4 出口纺织服装企业大进大退 ................................................................ 5 2．2广东纺织品服装出口贸易面临的挑战 ........................................................... 5 2．2．1出口面临的主要贸易壁垒，使贸易摩擦不断升级 ............................. 5 2.2.1.1措施“特保” ....................................................................................... 6 2.2.1.2 反倾销措施 .......................................................................................... 7 2.2.1.3 绿色技术壁垒 ...................................................................................... 7 2.2.1.4 社会责任标准壁垒 .............................................................................. 7 2.2.1.5 区域壁垒 .............................................................................................. 8 2．2．2 出口配额部分取消可能导致无序竞争 ................................................ 8 2．2．3经济危机下产业的影响 ......................................................................... 8 2.2.3.1 外部市场不容乐观 .............................................................................. 9 2.2.3.2 政策扶持力度有限，中小企业举步维艰 ........................................ 10 2．2．4人民币升值压力将影响出口 ............................................................... 10 3 广东纺织品服装出口的竞争优势与面临的机遇分析 .......................................... 11 3．1广东纺织品服装出口的竞争优势 ................................................................. 11 3．1．1地理位置优势 ....................................................................................... 11 3．1．2 纺织产业集群化的发展 ...................................................................... 11 3．1．3 生产要素优势 ...................................................................................... 11 3．1．4 相关与支持产业的优势 ...................................................................... 13 3．2 广东纺织品服装出口面临的机遇分析 ........................................................ 13

3．2．1 出口贸易的环境将得到改善 .............................................................. 13 3．2．2 有利于与外资合作，提高竞争力 ...................................................... 14 4 广东纺织品服装出口的竞争对策分析 .................................................................. 15 4．1 重视创新平台的建设，向创意经济转型 .................................................... 15 4．2 推进品牌战略 ................................................................................................ 16 4.2.1 战略选择 .................................................................................................. 17 4.2.2 定位选择 .................................................................................................. 17 4.2.3 建设与管理 .............................................................................................. 18 4．3 提高产品质量，加快人才培养和引进，培育新的竞争优势 .................... 19 4．4 发展绿色纺织服装业 .................................................................................... 20 4．5 进行产业集群创新 ........................................................................................ 20 4．6 开拓多元化市场 ............................................................................................ 21 4．7 建立纺织品出口贸易摩擦预警机制 ............................................................ 21 4．8 充分发挥政府及服装行业协会的作用 ........................................................ 22 结束语 ..... …………………………………………………………………………….24 参 考 文 献 .. ………………………………………………………………………..25 致 谢 …………………………………………………………………………………27