本科毕业论文
标题不要太长,如果用两行,注意左右边对齐,下同,如果一行,第二行下划线删去 论文题目:兴邦科技邢台服务部在 邢台市的营销策略研究
姓 名: 学 号: 系(部): 专 业: 班 级: 指导教师:
完成时间: 年 月
2007级x班
邢台学院2010届本科毕业论文 “摘要”各字中间空两格 摘 要 伴随着邢台市工业的发达和科技进步,创造出巨大的物质财富,但同时也带来了环境污染和自然生态失调等问题。随着环境污染的加剧,农产品遭受污染也日益严重,对人体健康构成了极大的威胁。而在饮用品,化妆品等的生产加工过程中,厂家不按规范和标准,摘要是“对原文献内容准确、扼要而不附加解释或评论的简要陈述”。一般在滥用化学色素和添加剂,使这些产品中的有害物质增加。与此同时,消费者越来越关注产300字以内,一般不分段;摘要一般包括四个基本要素:首先极其简要说明研究目的、康风暴席卷全球,势不可挡。 研究方法等。这一部分是摘要的次要部分。本文首先阐述了选题背景及其研究意义,调查方案、方法,然后通过调查数据和图表基本观点和结论。是摘要的核心部分,因此这一部分的表述要比较详细,其字数一来分析兴邦科技系列产品在邢台市的销售现状,在分析兴邦科技系列产品在邢台市的销售般占整个摘要总字数的三分之二。 品的质量问题。人们普遍开始追求绿色,健康的食品,饮用品及化妆品等。一场绿色、健现状的基础之上,指出了兴邦科技系列产品在邢台市的销售中存在的问题,并给出了原因。最后在前面分析研究的基础上对兴邦科技系列产品在邢台市的销售提出了一些看法和具体的改进方案。文章主要提出了开拓低端消费群体市场,加强营销渠道建设,宣传策略重组,借鉴替代品销售商的营销经验等改进措施,以达到提高仙人掌系列产品在邢台市销售量的目的。 关键字:兴邦科技;产品定位;营销渠道;品牌建设;宣传手段 摘要要在有限的篇幅内尽量多地给出与命题的论证相关的最关键信息。摘要不能旁征博引,也不要进行自我评价,一般不应该出现“本文”“本人”“我们”“我”等具有自我指向的词语。 摘要是一个相对独立的整体。要让读者阅读摘要后,不用读论文的全文,就能了解全文的中心思想。显然,这里的范文里的摘要不符合要求; 关键词是为了文献标引而从学位论文中选取出来的用以表示全文主题内容信息款目的单词或术语。 1
邢台学院2010届本科毕业论文 Abstract 凡发现英文摘要、关键词用机器翻译,不合英文习惯者,论文不予答辩 Accompanied by the development of industrial and scientific and technological progress of Xingtai City, creating great material wealth, but at the same time has also brought environmental pollution and ecological imbalance and other issues. With the increased
environmental pollution, agricultural pollution is increasingly serious and significant human health threat. In the drinking supplies, cosmetics, etc. In the production process, manufacturers are not in accordance with norms and standards, the abuse of chemical pigments and additives, so that these products increase the harmful substances. At the same time, consumers are
increasingly concerned about the quality of products. It is generally the beginning of the pursuit of green, healthy food, drink and cosmetics products. A green, health crisis swept the world, unstoppable.
In this paper, first of all the topics on the significance of background and research to
investigate the program, methods, and then through the survey data and charts to analyze and prosperous science and technology products for sale in Xingtai City, the status quo, and prosperous in the analysis of technology products sales in the status quo in Xingtai City the basis that a prosperous IT products sales in Xingtai City Problems, and the reasons given.
Finally, in front of the analytical study based on science and technology and prosperous family of products for sale in Xingtai City, made a number of specific views and improving the
program. This paper put forward a pioneering group of low-end consumer markets, marketing channels to strengthen the building, advocacy strategy restructuring alternatives from vendors such as sales and marketing experience to improve the measures to achieve cactus family of products sold in the purpose of Xingtai City.
Keywords: Xingtai area;small and medium SMEs;financial condition of SMEs
2
邢台学院2010届本科毕业论文
目 录 “目录”各字中间空两格 前言 ........................................................ 1 一、 兴邦公司系列产品在邢台市的销售现状 ...................... 1
(一) 兴邦科技的企业定位 ........................................ 2 (二) 兴邦科技的企业定位 ........................................ 2 (三) 民营经济活力凸显 .......................................... 2
二、 兴邦公司系列产品在邢台市的销售中存在的问题 .............. 2
(一) 宣传手段单一化 ............................................ 2 (二) 邢台地区中小企业投资现状问题研究 .......................... 3
结论 ........................................................ 5 致谢 ........................................................ 6 参考文献 .................................................... 7
3