河北师范大学本科生毕业论文

送者，并且有利于饿了么向每位配送者分配订单。

商家和用户可以自行选择配送人员进行配送，配送的酬劳按以每单为单位进行结算，定期（比如说一个月）在客户群和商家群里进行考核，从而选出这一阶段较为优秀的配送者，优秀配送者可以直接进入饿了么的基层管理层进行发展。

7、总结和前景展望

随着饿了么的慢慢发展，在收获无数好评和赞誉的同时，也收到了很多关注。饿了么现在已经拥有了很大的用户基础，也采取了很多的方式和用户互动，所以可能在对自己平台的商家店铺管理方面可能有所疏忽。所以，下一步，饿了么可以向采用和用户联合的方式来对自己平台上的店铺做出管理，同时，以这一点作为一个卖点，将饿了么的干净卫生的优点宣传出去。而在外卖配送方面，饿了么可以一直坚持自己的蜂鸟配送，并且多收集用户的意见和建议，使自己的配送平台和配送团队快速成长起来。

参考文献：

[1]张晓睿. “饿了么”营销浅析[J]. 经济与管理，2016（01）. [2] 纪云，沈伟民. 饿了么:小外卖,大门道[J]. 创业，2015（07）. [3] 康嘉，韦龑. “饿了么”凭什么值1亿美元?[J].创业家，2014（Z1）. [4] 石洪英，史睿. 外卖网站在松江大学城的现状分析及优化——以饿了么为例[J].电子商务，2015（22）.

[5] 任玺言. 借鉴再创新——浅析“饿了么”订餐平台盈利模式[J].文产研究，2015（19）.

[6] 陈云鹏. 饿了么:校园走出的“O2O”闭环订餐平台[J].创业，2014（06）. [7] 王冠雄. “饿了么”互动营销:如何抓住消费者的胃?[J].媒体瞭望，2014（10）. [8] 孙继伟，孔蕴雯. 外卖O2O平台商业模式比较——以饿了么、美团外卖、到家美食会为例[J]. 案例·实务_专题:股权激励落地，2016（02）.

[9] 罗超. 从“饿了么”看O2O营销三大特征[J].中国广告，2014（10）. [10] 邹玲. [饿了么]负重游戏[J].中国企业家，2015（12）. [11] 朱泓源. “饿了么”平台计划[J].商界，2014（05）.

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河北师范大学本科生毕业论文

[12] Katsikeas, Constantine S，Morgan, Neil A，Leonidou, Leonidas C，Hult, G. Tomas M. Assessing Performance Outcomes in Marketing[J]. Journal of Marketing，2016（03）.

Abstract: With the development of the Internet and the change of people's life style, the takeaway has become a new way for people to eat. Thus, a variety of online ordering platform came into being. The Elema is a platform which occupies the most market share. Elema for a free lunch in the area of the major schools and white-collar workers accumulete of a large number of user groups. After that, Elema, but also through their own WeChat platform and its own website, app has a deep interaction with their users. Elema for the development of the now, I feel Elema needs to focus on food safety to takeaway rather than the users. Another important part of the takeaway is the delivery. Now Elema’s takeaway distribution mode is seller distribution, hummingbird distribution and third party logistics cooperation with the three delivery methods. After investigation, users of hummingbird distribution is relatively more happy.And the use of hummingbird distribution can establish their own good brand image.And it can also make elema’s better and better.

Key Words:elema marketing strategy food safety takeaway delivery

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