2014高考真题与解析word版

www.yitiku.cn 易题库首发网址：http://www.yitiku.cn/zhuanti/2014gk used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customers’ intension to purchase increased by 80 percent.

When it comes to the best shopping streets in Pairs, scent is just as important to a brand’s success as the quality of its window displays and goods on slaes. That is mainly because shopping is a very different experience to what it used to be.

Some years ago,the focus for brand name shopping was on a few people with sales assistants’ disproving attitude and don’t-touch-what-you-can’t-afford displays. Now the rise of electronic commerce (e-commerce) has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks-and-mortar stores (实体店) can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this. Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut (椰子) scent in the swimsuit section. A department store has even opened a new lab, inviting customers on a journey into the store’s windows to smell books, pots and drawers, in search of their perfect scent.

67. According to the passage, what is an increasingly powerful tool in the success of some brand store?

A. Friendly assistant. B. Unique scents. C. Soft background music D. attractive window display. 68. E-shops are mentioned in the passage to _______ .

A. ashow the advantages of brick-and-mortar stores B. urge shop assistants to change their attitude C. push stores to use sights and sounds D. introduce the rise of e-commerce

69. The underlined word “destination” in Paragraph 5 means _______ .

A. a platform that exhibts goods B. a spot where travelers like to stay C.a place where customers love to go D. a target that a store expects to meet

70. The main purpose of the passage is to ______ .

A. compare and evaluate B. examine and assess C. argue and discuss D.inform and explain

第二节（共 5 小题；每小题 2 分。共 10 分） 根据短文内容，从短文后的七个选项中选出正确的填入空白处。选项中有两项为多余选项。

Evaluating Sources (来源) of health Information

Making good choices about your own health requairs reasonable evaluation. A key first step in bettering your evaluation ability is to look carefully at your sources of healthy information. Resonable evaluation includes knowing where and how to fins relevant information, how to separate fact from opinions, how to recognize poor reasoning, and how to analyze information and the reliability of sources. 71

Go to the original source. Media reports often simplify the results of medical research. Find

2014高考真题与解析word版

www.yitiku.cn 易题库首发网址：http://www.yitiku.cn/zhuanti/2014gk out for yourself what a study really reported, and determin whether it was based on good science. Think about the type of study. 73 Watch for misleading language. Some studies will find that a behaviour “contributes to” or is “associated with” an outcome; this does not mean that a certain course must lead to a certain result. 73 Carefully read or listen to information in order to fully understand it.

Use your common sense. Ifa report seems too good to be true, probably it is. Be especially careful of information contained in advertisements. 74 Evaluate “scientific” statements carefully, and be aware of quackery(江湖骗术).

75 Friends and family members can be a great source of ideas and inspiration, but each of us needs to find a healthy lifestyle that works for us.

Developing the ability to evaluate reasonably and independently about the health problems will serve you well throughout your life.

A. Make choice that are right for you.

B. The goal of an ad is to sell you something.

C. Be sure to work through the critical questions. D. And examine the findings of the original research.

E. Distinguish between research reports and public health advice.

F. Be aware that information may also be incorrectly explained by an author’s point of view. G. The following suggestions can help you sort through the health information you receive from common sources.

第四部分：书面表达（共两节，35 分） 第一节 (15分)

你给英国朋友Chris写一封信，内容包括： 1.你们原计划7月份一同去云南旅游； 2.由于脚部受伤，你无法按原计划前往； 3.表达你的歉意并建议将旅行推迟到8月份。

注意： 1.词数不少于50.

2. 可适当增加细节，以使行文连贯。 3.开头和结尾已给出，不计入总词数。 Dear Chris,

_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Yours, Joe

(请务必将作文写在答题卡指定区域内)

第二节（20 分）

假设你是红星中学高三（1）班的学生李华，请根据以下四幅图的先后顺序，用校刊“英语园地”写一篇短文，记述你和同学们向学校提建议，解决自行车存放问题的过程。

2014高考真题与解析word版

www.yitiku.cn 易题库首发网址：http://www.yitiku.cn/zhuanti/2014gk 注意： 1. 词数不少于 60.

2. 短文的开头已给出，不计入总词数。

There was a problem with the parking place for bikes in our school.

(请务必将作文写在答题卡指定区域内)

2014 年普通高等学校招生全国统一考试

英语(北京卷) 答案

第一部分：听力理解 第一节

1-5： CABBC 第二节

6-10: CACBA 11-15: ACABB 第三节

16. Dance 17. middle 18. Hinde 19. 104 20. post 第二部分

第一节 单项填空

21-25：ACBAD 26-30: BADCB 31-35: CDADB 第二节 完形填空

36-40: ABCCD 41-45: CBDDC 46-50: BDAAB 51-55:DABCA 第三节

56-60： ADBCB 61-65： ACBDZ 66-70: CBACD 第二节

71-75: GDFBA 第四部分 第一节

One possible version Dear Chris,

How is everything going?

I remember we planned to visit Yunnan in July but now bucause my left foot was injured, I cannot go with you as planned.

I’m sorry about it. Can I suggest that we put it off until early august? I wish you could understand. I’m looking forward to hearing from you soon. Yours, Joe 第二节 内容要点 1. 点明问题; 2. 讨论问题; 3. 提交建议;

2014高考真题与解析word版

www.yitiku.cn 易题库首发网址：http://www.yitiku.cn/zhuanti/2014gk 4. 看到变化。

One possible version

There was a problem with the parking place for bikes in our school, I noticed the entrance was small and almost blocked. So my classmates and I had a discussion and wrote a report. Then we went to meet the schoolmaster in his office and gave the report to him. He accepted our suggfestions. Soon afterwards, a second entrance was opened to the parking place. Now it is easy to park our bikes there.