The managing director said was told not to use It was natural to specify that word; thought it was the kind of people they ridiculous wanted added that the people at the center thought they had been a little over the top had decided that certain words were not allowed; . motivated, enthusiastic said they had guidelines no discrimination of not using personality characteristics added that they should to make the final decision leave the dispute to the local judges maybe a member of their in cutting words staff had been over-enthusiastic The center An official

VI. Furthering Listening and Speaking

Task 1: Banning Cigarette Ads

Nancy: Hey, Robert, what do you think about cigarette ads?

Robert: They’re disgusting. Many countries have banned tobacco ads completely.

Nancy: I heard in the States advertises are not allowed to show young people smoking cigarettes, neither

are ads targeted at youth allowed.

Robert: But advertises keep finding ways around the law. Some years ago one cigarette ad showed a deer

smoking, but it was dressed in a university sweater. Obviously the ad is trying to attract young people.

Nancy: In order to increase sales, they have to make smoking appealing to young people. Make them think

it’s cool.

Robert: Right. Cigarette manufacturers need to keep bringing in new customers. The old ones are dying

of lung cancer.

Nancy: Good point. Our Student Union should do some publicity against smoking in campus. Robert: I couldn’t agree more.

1. They have banned tobacco/cigarette ads completely.

2. Advertisers are not allowed to show young people smoking cigarettes. 3. They keep finding ways around the law.

4. They must keep bringing in new customers, as the old ones are dying of lung cancer. 5. IT should do some publicity against smoking on campus.

Task 2: A Radio Commercial

Are you looking for appliances or furniture to give new life to your home?

Look no further! Here at Frontier Furniture, we have everything you need to give your home a new look and feel. Stereos, video machines, refrigerators, dining tables, washers and dryers. You name it; we have it! Low on cash? We have an easy rent-to-own plan that will put you on your favorite sofa tonight.

Big color TVs cost only two hundred and twenty-five dollars; digital pianos staring at three ninety-nine ($399); king size beds from two hundred and fifty dollars. Free delivery on all major appliances. So come on down to Frontier Furniture. Located downtown two blocks east of city hall, across from Union Square. We’re open daily from 10:00 AM to 9:30 PM. So, come on in, and let us make your dream home a reality.

Task 3: An Introduction to Advertising

Advertising has become increasingly specialized in modern times. In today’s business world, supply usually outnumbers demand. There is great competition among different manufacturers of the same kind of product to attract customers to their product. They always have to remind the consumer of the name and the qualities of their product. They do this by advertising. The manufacturers advertise in the newspapers and on posters. They sometimes pay for songs about their product in commercial radio programs. They employ attractive salesgirls to distribute samples. They organizes competitions, with prizes for the winners. They often advertise on the screens of local cinemas. Most important of all, in countries that have television, they have advertisements put into programs that will accept them. Manufacturers often spend large sums of money on advertisements. Sometimes they even spend more on ads than on the products themselves. We usually think so because of the advertisements that say so. Some people never pause to ask themselves if the advertisements are telling the truth.

Speaking

Influence of a High-Profile Star

Jill: Hey, isn’t that the same jacket the soccer star Roberto wears in that magazine ad? Robert: The very same one indeed. Even the same color.

Jill: But his would have bigger pockets to hold all the money the company pays him to wear it. Robert: You’re just jealous. Wait a sec. I’m going to try it on. It seems to fit me pretty well. Jill: You make me sick. You fall for every ad you see. Robert: Not at all. I want to buy it just because I like it. Jill: Sure you do. It and Roberto.

UNIT5

II. Listening Skills

1. M: The police gave a few tickets out last week along Highway 15. W: In fact, quite a few tickets were given on that road. Q: What does the woman mean?

2. M: Who do you think is the smartest student in the class? W: Mary is second to none.

Q: What does the woman say about Mary?

3. W: What are you so happy about?

M: Instead of being given an even dozen, we’ve been given a baker’s dozen.

Q: Why is the man so happy?

4. M: We have had a lot of rain over the last few years. W: But nothing like this. Q: What does the woman mean?

5. M: What effect has the booming economy had on interest rates for loans? W: The interest rates have skyrocketed! Q: What does the woman mean? 1. A 2. B

III. Listening In

Task 1: Dogs aren’t allowed here!

Manager: I’m sorry. Miss, but dogs aren’t allowed in this theater. Mary: But I have a ticket for him.

Manager: I’m very sorry, but animals aren’t permitted.

Mary: You don’t understand. This is a special case. My dog is so well trained and so intelligent

that he’s almost human.

Manager: I see that you have an exceptional animal, but…

Mary: I promise you that if there is any problem we’ll leave the theater immediately. I promise you

that this dog isn’t like any other dog you’ve ever seen.

Manager: Well…all right. I’ll let you go in, since the theater is almost empty tonight. But your dog

will have to behave himself, or you will have to leave.

Mary: Thank you very much. 1. allowed movie theater 2. a ticket

3. well trained intelligent human

problem leave the theater any other dog seen 5. almost empty

Task 2: Put the cat out!

A couple was going out for the evening to celebrate the wife’s birthday. While they were getting ready, the husband put the cat out. The taxi arrived, and as the couple walked out of their home, the cat ran back into the house. Not wanting their car to have free run of the house while they were out, the husband went back upstairs to chase the cat out. The wife, not waiting it known that the house would be empty, explained to the taxi driver, “He’s just going upstairs to say goodbye to my mother.” A few minutes later, the husband got into the car, and said, “Sorry it took it so long. The stupid old thing was hiding under the bed, and I had to poke her with a stick to get her to come out!” 4-1-3-5-2-6 D) She was ill-treated at home.

Task 3: A Sudden Change in the Parrot’s Attitude

A young man named John received a parrot as a gift. The parrot had a bad attitude and an even worse vocabulary. Every word out of this bird’s mouth was rude. John tried every method to change the bird’s attitude by constantly saying polite words, playing soft music, and anything he could think of to set

a good example. Nothing worked. Finally, John got fed up and he yelled at the parrot. And the bird yelled back. John shook the parrot, and the bird got angrier and ruder. Finally, in a moment of desperation, John put the bird in the refrigerator freezer. For a few minutes, John heard the bird scream and kick. Then suddenly there was silence. Not a sound for over a minute. Fearing that he’s hurt the bird, John quickly opened the door to the freezer. The parrot calmly stepped out and said, “I believe I may have offended you with my rude language and actions. I am truly sorry, and I will do everything I can to correct my poor behavior.”

John was greatly surprised at the bird’s change of attitude. As he was about to ask the parrot what had caused such a sudden change in his behavior, the bird continued, “May Ii ask why you put the chickens there and what they did wrong?”

IV. Speaking Out

Model 1 The dog will be company for her.

John: Se-Jin, come shopping with me. I’m buying a present for my mother. Se-Jin: What are you getting her?

John: I’ve got just the perfect idea. A dog. Se-Jin: A dog? Would she like that?

John: She’ll love it. My dad works long hours each day, and I think with me away at school, she is

a bit lonely. And I’ll just get a small one, a Pekinese.

Se-Jin: Good idea! The dog will be company for her.

Now Your Turn

A: Hi, come shopping with me. I want to buy a gift for my neighbor. B: What for?

A: His wife died a couple of weeks ago, and he is feeling lonely. He’s been kind to us. I want to buy

something to cheer him up.

B: What do you want to get for him?

A: I’m thinking of buying a bunch of flowers for him. B: But I’ve got a perfect idea. A dog. A: A dog? Why?

B: He’ll be crazy about it. He’s so lonely; he needs company rather than beautiful flowers. A: Good thinking! The dog can keep him company.

Model 2 Where to walk dogs?

Bob: There’s some talk of a businessman building a dog park in Shanghai. Laura: Really, what on earth for?

Bob: Apparently there is a law against having dogs on the streets.

Laura: Does it mean that the dogs have to stay inside apartments at all times? Bob: It sounds pretty cruel, doesn’t it? Maybe the park is a good idea.

Laura: Maybe they should just allow people to walk their dogs on the streets.

Bob: But in many large cities where dogs can be walked, the streets are a mess. I heard Paris is the

worst.

Laura: Couldn’t people just clean up after their dogs? Bob: Would they?

Now Your Turn