电子商务对物流企业的影响作用分析——以淘宝为例

电子商务对物流企业的影响作用分析

——以淘宝为例

摘 要

近年来，基于信息技术产业的激烈扩张，现代产业从传统的运输业脱胎换骨，迅猛发展起来，与此同时，以网上交易为核心内容的电子商务也得到迅速发展。电子商务最显著的优势是：极大程度地简化业务流程，有效地降低经营成本；提高了企业间信息交换的速度和准确性，降低了交易双方的成本；提高效率，有助于建立良好的客户关系等。而电子商务的这些诸多好处，必须借助于有效的物流模式和物流管理才能真正实现。因此有必要对电子商务对物流企业的影响进行分析研究。

本文首先论述了物流、电子商务电子商务物流的基本理论框架，在此基础上以淘宝网为例，通过与国外电子商务物流案例的比较，研究了电子商务对物流企业的作用和影响，找出我国物流行业不能很好适应电子商务发展的原因，并在此基础上提出解决的对策。

关键词： 电子商务；第三方物流；淘宝；物流企业

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电子商务对物流企业的影响作用分析——以淘宝为例

Abstract

In recent years, keen on expansion of the information technology industry, the modern transport industry transformed itself from a traditional, rapid development, at the same time, the core content of online e-commerce transactions have also been developed rapidly. The most significant advantage of electronic commerce is: a great extent to streamline business processes, effectively reducing the operating costs; improve information exchange between enterprises speed and accuracy, reducing transaction costs of both sides; improve efficiency, makes for a good customer relations. And these many benefits of e-commerce, must resort to effective logistics model and logistics management can be truly realized. It is essential to the impact of electronic commerce on logistics companies were analyzed.

The first deals with the logistics, e-commerce e-commerce logistics basic theoretical framework, on this basis to Taobao, for example, through e-commerce logistics and foreign comparative case study of electronic commerce on the role and impact of logistics companies to find out China's logistics industry is not a good reason to adapt to e-commerce development, and puts forward the countermeasures.

Keywords: E-commerce; third-party logistics; Taobao; Logistics

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电子商务对物流企业的影响作用分析——以淘宝为例

目 录

摘 要 ............................................................................................................................... I ABSTRACT ......................................................................................................................... II 1 引言 .............................................................................................................................. 5 2 电子商务与现代物流关系概述 .................................................................................. 6 2.1 电子商务环境下的物流 ....................................................................................... 6 2.2 电子商务与物流的关系 ....................................................................................... 7 2.3 电子商务对物流的影响 ....................................................................................... 7 2.4 电子商务的物流作业流程 ................................................................................... 8 3 电子商务对物流企业的影响分析——以淘宝为例 .................................................. 9 3.1 我国物流企业现状分析 ....................................................................................... 9 3.1.1 我国物流企业发展现状 ............................................................................... 9 3.1.2 我国物流业发展存在的问题 ..................................................................... 10 3.2 淘宝网对物流企业的影响作用分析 ................................................................. 14 3.2.1 淘宝公司概况 ............................................................................................. 14 3.2.2 淘宝的物流形态 ......................................................................................... 15 3.2.3 淘宝与物流企业的合作模式 ..................................................................... 16 3.3 淘宝对物流企业的影响分析 ............................................................................. 16 3.3.1 积极影响 ..................................................................................................... 16 3.3.2 消极影响 ..................................................................................................... 17 4发达国家电子商务中的物流分析 ............................................................................. 18 4.1 美国的物流中央化 ............................................................................................. 18 4.2 日本的离效配送中心 ......................................................................................... 19 4.3 物流代理 ............................................................................................................. 19 5 促进电子商务中物流企业优化与发展的建议 ........................................................ 19 5.1 加强电子商务公司于物流企业间的紧密合作 ................................................. 19

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电子商务对物流企业的影响作用分析——以淘宝为例

5.2 加强电子商务与物流人才的培养 ..................................................................... 20 5.3 加快发展第三方物流，培育龙头物流企业 ..................................................... 20 5.4 优化物流配送方案 ............................................................................................. 21 结 论 .............................................................................................................................. 22 参考文献 ........................................................................................................................ 23

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