上海市各区2018届高三英语一模试卷分类汇编：完形填空

Seven【20181奉贤区】 III. Reading Comprehension Section A

Directions: For each blank in the following passage there are four words or; phrases marked A, B, C and D. Fill in each blank with the word or phrase that best fits the context.

Artists have long claimed alcohol and other drugs as inspiration for their creativity. But is there really a(n) 41 between intoxication（醉酒）and inspiration? A recent study published in Consciousness and Cognition explored the effects of moderate drunkenness on people’s creativity. The authors suggest that alcohol’s well-known effect in 42 executive function may be helpful for these types of creation problems.” Sometimes a reduced ability to 43 one’s attention can have positive implications for select cognitive tasks.” they write.

The findings raise the question of whether drugs that 44 attention and focus, in particular, stimulants（兴奋剂）, would have the opposite effect on creative thinking 45 , very little research has been done on the issue, and what results exist so far have been mixed. The outcomes may well vary according to individual 46 to the drugs. 47 , some research has found that while stimulants can 48 test performance for those who are less intelligent, for the smartest folks, the drugs can have the opposite effect.

If less executive function is linked to more creativity, this may also explain why artists, writers and musicians appear to be more 49 to have an addiction. Perhaps creative people are more likely than others to be 50 to drugs in the first place, as a possible source of inspiration. And then, if reduced executive function is 51 in part for their initial talent, this, too, could make them more easily influenced by 52 once they start using. Having less executive control before you even take drugs means you’ll have less ability to stop once you start.

Whatever the real relationship between drunkenness, addiction and art, the authors 53 that their study findings don’t give people 54 to get drunk to “inspire the muse（冥想）” Co-author Jennifer Wiley, associate professor of psychology at the University of Illinois at Chicago, told the British Psychological Society’s Research Digest.” We tested what happens when people are slightly drunk-not when people drank to 55 . There could be no argument from these findings that drinking excessively would have the same effects.”

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上海市各区2018届高三英语一模试卷分类汇编：完形填空

A glass of wine or two, however, may occasionally help.

41. A.attraction B.reservation C.connection D.decoration 42. A.strengthening B.damaging C.maintaining D.assessing 43. A.block B.reduce C.disturb D.control 44. A.remain B.drop C.shift D.increase 45. A.However 46. A.additions 47. A.For example 48. A.conceal 49. A.vital 50. A.attracted 51. A.responsible 52. A.confusion 53. A.lower 54. A.sacrifice 55. A.priorities

B.Moreover C.Instead D.Therefore B.responses C.oppositions D.contrasts B.On the contrary C.As a result D.On the other hand B.executive C.improve D.delete B.likely C.ideal D.difficult B.contributed C.responded D.with drawn B.illegal C.natural D.impossible B.ambition C.addiction D.exhaustion B.monitor C.function D.caution B.privacy C.appreciation D.license B.extremes C.bottom D.Affection 14

上海市各区2018届高三英语一模试卷分类汇编：完形填空

Eight【20181静安区】 III. Reading Comprehension Section A

Directions: For each blank in the following passage there are four words or phrases marked A, B, C and D. Fill in each blank with the word or phrase that best fits the context.

The sights, sounds, and smells of the modern marketplace are rarely accidental. More likely,

they are tools of an evolving strategy of psychological marketing called “sensory marketing” to create an emotional association to a(n) ___41___ product or brand.

By relating to people in a far more ___42___way through everyone’s own senses, sensory marketing is able to affect people in a way that traditional mass marketing cannot.

Traditional marketing believes that consumers will systematically consider___43___ product factors like price, features, and utility. Sensory marketing, by contrast, seeks to resort to the consumer's life experiences and feelings. Sensory marketing believes that people, as consumers, will act according to their emotional urge more than to their ___44___ reasoning. In this way, an effective sensory marketing effort can result in consumers choosing to buy a lovely but expensive product, rather than a plain but cheap ___45___.

In the past, communications with customers were mainly monologues — companies just ‘talked at’ consumers. Then they evolved into dialogues, with customers providing ___46___. Now they’re becoming multidimensional conversations, with products finding their own voices and consumers responding ___47___ to them.

Based on the implied messages received through five senses, consumers, without noticing it, tend to apply human-like personalities to brands, leading to intimate relationship and, hopefully for the brands, persistent ___48___. And that’s the very thing brands are dying to foster in customers rather than instant trend or profits. Most brands are considered to have either \

\\tend to form ___50___ relationships with sincere brands than with exciting ones. This explains the relatively enduring history of the “Sincere Brands”

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上海市各区2018届高三英语一模试卷分类汇编：完形填空

Certainly, with the eyes containing two-thirds of all the ___51___cells in a person's body, sight is considered the most important of all human senses. Sensory marketing uses sight to create a memorable \interiors, and printed advertising to form a(n) ___52___ image for the brand.

In other words, no aspect of a product design is left to ___53___ anymore, especially color. Brand acceptance is linked closely with the appropriateness of the colors on the brand—does the color ___54___ the product at all? If not, customers, though not realizing it themselves, will ___55___ the brands in all possible ways--sales, reputation, etc. Therefore, brands, isn’t it time now to study the new field of marketing? 41. A. specific 42. A. economic 43. A. obvious

B. qualified B. personal B. potential

C. average C. artificial

D. adequate D. mechanic D. concrete D. gradual

C. accessible C. psychological

44. A. imaginable 45. A. alternative 46. A. compliment 47. A. temporarily 48. A. loyalty 49. A. mild

B. objective B. reward B. fund

C. sample

C. prospect

D. exhibit

D. feedback D. attentively

B. subconsciously C. occasionally B. philosophy B. daring

C. endurance C. steady

D. regulation D. classic D. easy-going

D. general D. additional D. leadership D. treat

50. A. far-fetched 51. A. individual 52. A. overall 53. A. chance 54. A. accept 55. A. shape

B. hard-won B. sensory

C. long-lasting C. present C. dramatic C. progress C. fit

B. ambitious B. maintenance B. overlook B. punish

C. signify D. exploit

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