often only be ____22____ a product if it is modified to fit their local ____23____.
It is clearly necessary to take account of local ____24____. Something that tastes good in one part of the world does not taste so good in others. A large number of ____25____ food companies have discovered how important it is to ____26____ their products to suit local markets. The US soup producers Campbell, ____27____, found that their tomato soup was ____28____ too sweet for Europe and Japan. ____29____, European food manufacturers have had ____30____ selling their soups in the US, where consumers felt that they were too salty.
International fast food restaurant chains were some of the first companies to realize the ____31____ of changing their products in order to ____32____ local consumers. A hamburger chain sells shrimp cake sandwiches in its Japanese restaurants. Another ____33____ squid in Japan and chorizo in Mexico. In the UK, Kentucky Fried Chicken sells thick British-style “chips” instead of fries. While McDonald’s ____34____ a generally standardized menu worldwide, this is adapted for its foreign ____35____. For example, it has sold ____36____ in Germany but wine in France, and has added mutton pies to its Australian ____37____.
Businesses hoping to sell their products ____38____ can learn an important lesson from these companies: it is essential to ____39____ the market to discover local tastes and preferences, as this is the only way to be sure a product will be as ____40____ and successful in new markets as it has been at home.
21. A. just because B. only when C. even if D. as if
22. A. annoyed by B. grateful for C. angry about D. interested in 23. A. preferences B. beliefs C. religions D. rules 24. A. taste B. culture C. restaurants D. chefs 25. A. famous B. international C. wealthy D. healthy 26. A. improve B. enrich C. adapt D. sweeten
27. A. for example B. for one thing C. moreover D. however 28. A. produced B. considered C. cooked D. eaten
29. A. As a result B. In spite of that C. On the other hand D. In short 30. A. problems B. advantages C. motives D. chances 31. A. challenge B. importance C. annoyance D. danger 32. A. appeal to B. prepare for C. know about D. warn against 33. A. likes B. keeps C. buys D. sells
34. A. plans B. changes C. offers D. expands 35. A. friends B. foods C. drinks D. markets 36. A. beer B. drinks C. chicken D. beef 37. A. cakes B. burgers C. menus D. companies 38. A. fast B. abroad C. locally D. cheaply 39. A. test B. enter C. develop D. control 40. A. delicious B. popular C. creative D. natural
【答案】21. C 22. D 23. A 24. A 25. B 26. C 27. A 28. B 29. C 30. A 31. B 32. A 33. D 34. C 35. D 36. A 37. C 38. B 39. A 40. B 第二节(共10小题:每小题1.5分,满分15分)
阅读下面短文,在空白处填入1个适当的单词或括号内单词的正确形式。
Did you know that what you think you like and don’t like is often the result of false beliefs? As humans, we tend to be ____41____ (easy) influenced when it comes to liking or disliking something, and we’re happy to have our existing beliefs confirmed. But once these beliefs became fixed, we often lose our ability to be ____42____ (object) and we don’t like to have our ideas challenged. Generally speaking, human beings are not good at taking a ____43____ (balance) view of things. For instance, we unconsciously start to listen for and select information that ___44___ (match) our beliefs and turn a blind eye to information that doesn’t, ____45____ (reject) it out of hand. We don’t always like to accept new information that doesn’t match up with what we already believe.
As a result, we often don’t even consider the reasons behind ____46____ opposing point of view. Instead, we look for evidence that confirms ____47____ we had already thought, and which conforms to our own point of view. We’re more likely ____48____ (give) meaning to information that matches the beliefs we already have. In other words, we are biased (偏见) towards certain information. ____49____ can come as a shock when information we ____50____ (trust) is actually exposed to be untrue. 【答案】41. easily 42. objective 43. balanced 44. matches 45. rejecting
46. an 47. what 48. to give
49. It 50. trusted
第四部分 写作(共两节,满分35分)
第一节 短文改错(共10小题:每小题1分,满分10分)
51.假定英语课上老师要求同桌之间交换修改作文,请你修改你同桌写的以下作文。文中共有10处语言错误,每句中最多有两处。每处错误仅涉及一个单词的增加、删除或修改。 增加:在缺词处加一个漏字符号(
),并在其下面写出该加的词。
删除:把多余的词用斜线(\\)划掉。
修改:在错的词下画一横线,并在该词下面写出修改后的词。 注意:1.每处错误及其修改均仅限一词;
2.只允许修改10处,多者(从第11处起)不计分。
Dear Oliver,
How are you? I’m writing to share an exciting news about my new family business. As you known, my town don’t have a sporting goods store. The close place to buy sports equipment is about 20 kilometer from here. My brother Mark and I will open a sporting goods store. It will have better customer service than the others stores, and our prices will be lower. Mark will be the store manager so he is good with people. I will be the advertising manager. We plan to open the store in May.
I hope you can come or visit our store soon! I look forward to hear from you soon.
Take care,
Lucy
【答案】第一处:去掉an 第二处:known改成know 第三处: don’t改成doesn’t 第四处: close改成closest 第五处: kilometer改成 kilometers 第六处: others改成 other 第七处: so改成because 第八处: prices改成price 第九处: or改成to
第十处: hear改成hearing 第二节 书面表达(满分25分)
52.假如你是李华,你与朋友在暑假一起到伦敦旅游回国后,发现把眼镜忘在酒店的床头柜(bedside table)上了。请你写信给酒店经理Wilson先生,请他帮忙把眼镜寄到你家。 内容主要包括:
1. 对酒店服务以及Wilson先生的伦敦游览建议表达感谢。 2. 眼镜是金色框,黑色眼镜盒,内有姓名和家庭地址。 3. 你愿意支付邮费(postage)。 注意:1. 词数100左右:
2. 可以适当增加细节,以使行文连贯。
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 【答案】Dear Mr Wilson,
Thank you for the wonderful service in your hotel and your advice on sightseeing around London. I’m writing to see if I could ask you a favor.
I realized when I got home that I had left my glasses behind. They have gold frames, and are in a black case, which has my name and address written on the inside. I think I must have left them on the bedside table on the day I left. If you manage to find my glasses, could you please post them to my home address? Of course, I will pay for the postage.
Please contact me if you have any problems with this matter, and once again, I would like to thank you for all your help.
Yours Sincerely,
Li Hua
【解析】 【分析】
考查应用文中的书信写作。