外文出处：DeBonisR, Silvestrini A. Internet finance and its influence ontraditionalbanking [J]. Applied FinancialEconomics, 2016,3(5):409-425.
原文
InternetfinanceanditsinfluenceontraditionalbankingDe
BonisR, SilvestriniA
Abstracts
With
the
rapid
development
of
information
technology,
Internet
financialmodelgraduallyrise.ThispapersummarizestheInternetfinancialmodelonthebasisofth
econcept,
features and functions of Internet financial model in
strategy,customerchannels,financing, pricingand financial disintermediation of the impact
of thetraditional commercial bank. This paper argues that Internet financial model in
theshort term will not stand in the way of commercial bank's traditional business
modelandprofit,butinthelongtermcommercialBanksshoulduseoftheInternetfinancialmodel,
in order to obtain the new development. At the same time, the sustainedandhealthy development of the Internet industry to rely on Internet financialenterpriseself-discipline,positiveinnovation,butalsoattractmorecustomers,strengthentheconstruction
ofsystemsecurity.
Key words: Financial innovation; Internet financial; Financialdisintermediation
At present, mobile payment, online banking, mobile banking and financialbusinessinChina'sbooming financialinnovationssuchascloud,thusformedanewkind of financial model -- the Internet finance. Big data era and brand creation,spreadtothedevelopmentoffinancialinstitutionsisbothachallengeandopportunity.Alo
ngwith
the development of the Internet financial, emerging Internet
traditionalfinancialcompanies and financial institutions will be a fierce competition, the future mayevenchange thetraditional financial management mode and operationpattern. The Inter net financial concepts, features andfunctionsThe
concept of the Inter net financial.
After years of development, Internet companies stay in business does not provide
technicalsupporttofinancialinstitutionsandservicelevel,thedataaccumulatedthrough the
to
depth of mining information, to expand our business
thefinancialsector,buildfinancialmodelsandInternetbecometheemergingfieldofcombininginformationtechnologyandcapital.Internetfinancialmodelisdifferentfromindirectfinancing of commercial
bank,
it
is
also
different
from
directfinancing
capitalmarket'sthirdfinancialfinancingmodel.Fromthe perspectiveofthe financingmodeof Internet financial mode in essence is a kind of direct financing mode. Butcomparedwiththetraditionalmodeofdirectfinancing,Internetfinancingmodelhas
alargeamountofinformation,lowertransactioncosts,highefficiency,etc.Adoptappropriateth
e Internet finance is a kind of financial model in the information age. TheauthorbelievesthattheInternetfinanceisbasedonmoderninformationtechnologyinfinancial
activities,
with
functions
of
financing,
payment
and
transactionintermediary.Thecharacteristicsofthe Internetfinancial.
Availability of financial resources. Financial exclusionis defined as: people inthefinancialsystemlackaconditioninwhichthe
share
of
financial
services,includingthesocialvulnerablegroupsinthelackofwaysormethodsisclose tofinancialinstitutions,aswellasintheuseoffinancialproductsorfinancialservicesexist
difficulties and obstacles. The current management mode,thetraditionalcommercial Banks unable to efficiently deal with small companies, and part oftheindividual
customer's
business
requirements,
lead
to
the
financial
exclusion
of
certaincustomers .Internet financial mode, the customer can break through the geographicalrestrictions, on the Internet looking for financial resources, alleviate
thefinancialexclusion, enhance the level of socialwelfare.
Trading
the
relative
information.
The
traditional
financing
mode,
thefinancialinstitutionstoobtaininvestmententerprises,especiallysmallmicroenterpriseinformation
cost
is
higher,
income
and
cost
does
not
match.
Internetfinancialgenerationanddisseminationofinformation throughsocial network, any
enterpriseandindividualinformationwillcontactwithothersubjects.Bothpartiestocollectinform
ation via the Internet, can be more comprehensive understanding of a businessor personal financial and credit situation, reduce the information asymmetry. When
loandefault object, Internet financial enterprises through public default and reducingrating
information, increase the cost ofdefault.
The allocation of resources to mediation. The traditionalfinancing mode, themoney supplyand demand both sides informationoften don't match.Capitaldemanders can't get
the money in time to support at the same time, capitalsuppliersalso can't find good
investment
projects.
Internet
financial
mode,
the
money
supplyanddemandbothsidesnolongerneedtheintermediaryinstitutionssuchasBanksorexchangeset,canbedonethroughthenetworkplatformtoinformationscreening,matching,
pricing
and trading, disintermediation effect isobvious. The Inter net financialfunction.
The platform function Financial enterprises establish the platform ofnetworkfinancial
via the Internet, customers can choose the suitable financial products,justmove your fingers, which can carry out payment, loan, investment, financialactivities,such as convenient and quick, from running errands, and waiting for customer.
The
allocation
of
resources(i.e.,financing)
function.
Internet
financialisessentiallyawayofdirectfinancing.Internetfinancialmode,wecaneasilycheckcounter
party transaction records; To find the right the
risk data
management by
tools
andriskdiversification; In-depth analysis information
technology,comprehensiveand in-depth master competitors information, improve the efficiency
ofresourceallocation.Asthe
Internetfinancialmodel,the
conceptof\
mode,
financial\
betweenmerchants and customers to pay by a third party to complete,
convenient,efficient,lower cost. The third party payment or will weaken the commercial bank, the statusofthe traditional payment platform. At present, the people's bank of China for about200third-party payment companies issued payment business
license. In 2012, our countrythird party online payment market size of 3.8trillion.
Information
gatheringand
processing.Traditional
financialmode,
theinformationresourcesdispersed,confuseddataisdifficult toeffectivelyhandletheapplication.
Internet financial mode, people use\thepyramid can be flattened, realize the standardizationof
data, structured, increasing the service efficiency of the data.
Second, the Internet's influence on the traditional commercial
bankingfinancialmode to review the financial strategy, to adapt to the challenges of the
Internetfinancial model. The emergence of the Internet financial modelfor
smallandmedium-sized bank provides an opportunity to competewith the big Banks. If youcanmakegooduseofthismodel,thepositiveinnovation,willcatchupwiththebigBanks in some
emerging
business,
the
formation
of
competitiveness.
TraditionalbankingmaybebecauseoftheInternet
financialmodelchangeinthecompetitivelandscape.SomeInternetcompanieshavenotsatisfyon
lydothird-partyonlinepayment platform, but with the advantages of data accumulation andinformationmining,directlytothesupplychain,smallmicroenterprisecreditfinancingexpansi
on,the future may impact the core of the traditional banking business, rob
Bankscustomerresources,alternative physical channels, overturning
traditionalbankmanagement mode and profitableway.
The development of banking customer andchannel
The customer is the basis ofcommercial Banks and other financial institutionstothe
business. Internet financial model for commercial Banks to expand thecustomerbase. In 2012, the global Internet users up to 2012 people; Chinese Internet users is565 million (2),
the
number
of
online
shopping,
193 million (3).Under the
modeofInternetfinancial,commercialBankscanbecombinedwithits ownstrategy,on
theonehand,toattractnewcustomers;Ontheotherhand,increase customeradhesiveness, close
business relationship with clients. Internet financial mode, thebank may change to traditional target audience and traditional physicalnetworkadvantages weakening, the pursuit of diversification personalized service of smallandmedium-sized enterprises and
individual customers more inclined to participate in avariety of financial transactions via
the Internet. Commercial Banks
willchangetraditionalvaluecreationandrealizationway,abletoprovidefast,lowcostservicesoffin
ancial institutionsto get marketfavor.
Improve efficiency of resource allocation, effectively solve the
smallmicroenterprise financing difficult problem.