摘要
现代社会单纯依靠制度的硬管理不能有效地指导员工自觉行为,企业文化构建才是企业提升竞争力的有效途径。同时,企业文化还是企业保持动态张力平衡、实现企业良性发展的重要组成。作为奢侈品牌代理及管理公司，红珏高级时装有限公司经过多年努力，依托高品质的产品、服务和管理，营造良好的职业发展环境，逐步形成了性格鲜明的“玉”文化。通过对红珏高级时装有限公司企业文化策略的具体研究和应用，研究企业文化的构建方式，从企业文化的人文角度、创新角度、企业家的精神角度等展示企业如何构建优秀的企业文化，加强公司对企业文化构建重要性的认识，提高公司核心竞争力，为我国企业的企业文化变革提供新的思路。
关键词：企业文化；红珏；“玉”文化
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Abstract
Modern society rely solely on the hard management of the system can not effectively guide employees conscious behavior, corporate culture is an effective way to build is the business of enhancing the competitiveness of At the same time, the corporate culture or to maintain the balance of dynamic tension, an important component of the sound development of enterprises. As a luxury brand agency and management company, Hung-Jue Fashion Co., Ltd. After years of efforts, relying on high-quality products, service and management, to create a good environment for career development, and gradually formed a distinctive character \culture. Through specific research and application of the cultural strategy of the red Jue Fashion Co., Ltd., the corporate culture, corporate culture from a human perspective, the point of view of innovation, entrepreneurial spirit angle show companies how to build a good corporate culture, to strengthen company to build awareness of the importance of corporate culture, improve the company's core competitiveness, and provide new ideas for the cultural change of our enterprises. Keywords: enterprise culture; Red Stone; \
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目录
前言 ..................................................... 1 1企业文化内涵 ........................................... 2 2企业文化的发展及理论研究成果 ............................ 3 2.1企业文化的兴起 ....................................... 3 2.2上世纪90年代的企业文化理论研究 ....................... 3 2.3九十年代及以后企业文化的研究 .......................... 4 2.4当前国内企业的企业文化的研究 .......................... 5 2.4.1创新型企业文化 .................................................................... 5 2.4.2继承型企业文化 .................................................................... 5 2.4.3融合型企业文化 .................................................................... 5 2.4.4现代型企业文化 .................................................................... 6 2.4.5简单模仿型企业文化 ............................................................. 6 3红珏公司企业文化测量 .................................... 7 3.1文化类型数据分析...................................... 7 3.2积极性/消极性分析 .................................... 10 3.3存在问题 ............................................ 10 3.4解决办法 ............................................ 10 4红珏企业文化的构建方法 ................................. 11 4.1构建方式 ............................................ 12 4.1.1以人为本 ............................................................................. 12
4.1.2讲求实效 ............................................................................. 12 4.1.3重在领导 ............................................................................. 12 4.1.4系统运作 ............................................................................. 13 4.1.5突出特色 ............................................................................. 13 4.1.6追求卓越 ............................................................................. 13 4.2具体措施 ............................................ 14 4.2.1提炼或强化价值观念体系 .................................................... 14 4.2.4实施典型示范工程 ............................................................... 15 4.2.5创新企业文化的形式和载体 ................................................. 15 4.3特色人力资源政策..................................... 15 4.3.1相玉 .................................................................................... 15 4.3.2赏玉 .................................................................................... 16 4.3.3凿玉 .................................................................................... 16 4.3.4惜玉 .................................................................................... 16 4.4.1慈善 .................................................................................... 16 4.4.2快乐 .................................................................................... 17 4.4.3奋斗 .................................................................................... 17 5结论 .................................................. 17 致谢 .................................................... 18 参考文献 ................................................ 19 附录A译文 .............................................. 20 附录B外文文献 .......................................... 24