The fifth part is competition analysis. In the light of the existing and substitute competitors, we use SWOT matrix to indicate our strength (S) and our weakness (W), and make our kernel competence clear.

The sixth part is marketing. This part describe our market, target market and market entrance and so on, it also comprehensively indicate our marketing methods, not only our seed stage, but medium and long term strategy.

The next three parts are our management system, and human resource is real the kernel factor among them.

The tenth part and eleventh part are company strategy and development planning. The strategy includes company initial medium-term and long-term tactic and development aim.

The twelfth and thirteenth part are investment analysis and investment exit. From the investor’s view, the fund direction, investment benefit and risk analysis are declared here.

The fourteenth part is also a important point in our prospectus, associated with some financial tables make detailed analysis for company’s finance aim, annual development and budget.

The last part are some analysis for risk, tangled with 14 parts above, a complete commercial planning are finished. Striving for sufficient data, reasonable expression when designing the prospectus, making lots of concrete, comprehensive analysis for outside and inside our company. However, with the limitation of knowledge, there inevitably would be lots of deficits in prospectus, so, please you do excuse.

Key words: the third part logistics; the most effective customer reaction; on time logistics;

delivery center; virtual logistics

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目录

摘要 ..................................................................................................................................... ii Abstract ........................................................................................................................... iii 导言 .................................................................................................................................. 14 1、执行总结 ................................................................................................................... 15

1.1公司描述 .......................................................................................................... 15 1.2市场分析 .......................................................................................................... 15 1.3竞争分析 .......................................................................................................... 16 1.4我们的优势 ...................................................................................................... 16 1.5市场定位 .......................................................................................................... 17 1.6公司服务 .......................................................................................................... 17 1.8公司设施规划 .................................................................................................. 18 1.9运作管理 .......................................................................................................... 19 1.10融资方案 ........................................................................................................ 19 1.11股权分配 ........................................................................................................ 19 1.12公司战略目标 ................................................................................................ 19 1.13公司管理 ........................................................................................................ 20 1.14投资分析 ........................................................................................................ 20 1.15财务管理 ........................................................................................................ 20 2、公司简介 ................................................................................................................... 21

2.1公司名称 .......................................................................................................... 21

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2.2公司简介 .......................................................................................................... 21 2.3公司经营范围 .................................................................................................. 21 2.4公司目标 .......................................................................................................... 21 2.5经营思想 .......................................................................................................... 22 2.6公司宗旨 .......................................................................................................... 22 2.7公司文化 .......................................................................................................... 23 2.8公司注册资本 .................................................................................................. 23 2.9公司人员情况 .................................................................................................. 23 3.市场分析 ...................................................................................................................... 24

3.1市场背景 .......................................................................................................... 24

3.1.1政策方针 ............................................................................................... 24 3.1.2地方经济概况 ...................................................................................... 25 3.2市场潜力 .......................................................................................................... 25 3.3市场现状 .......................................................................................................... 26 3.4物流市场需求影响因素 ................................................................................. 27 3.5趋势与预测 ...................................................................................................... 27 3.6需求市场细分 .................................................................................................. 27 3.7公司选址 .......................................................................................................... 28 4.竞争分析 ...................................................................................................................... 30

4.1现有和潜在的竞争者分析 ............................................................................. 30 4.2竞争影响力量分析 .......................................................................................... 31

4.2.1进入障碍分析 ...................................................................................... 31

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4.2.2 SWOT分析 ......................................................................................... 31 4.3.竞争优势 .......................................................................................................... 33

4.3.1科捷的优势 .......................................................................................... 33 4.3.2核心优势 ............................................................................................... 34 4.4与竞争者对比分析 .......................................................................................... 34 4.5保护自己的优势 .............................................................................................. 36 5、服务 ........................................................................................................................... 37

5.1社会整体物流体系(图例) ............................................................................... 37 5.2服务内容 .......................................................................................................... 38

5.2.1公司初期服务项目 .............................................................................. 38 5.2.2公司服务拓展展望 .............................................................................. 38 5.3服务特色 .......................................................................................................... 38 5.4客户利益 .......................................................................................................... 39 5.4服务项目细分 .................................................................................................. 39 6.营销策划 ...................................................................................................................... 41

6.1目标市场(Target Market) ........................................................................... 41 6.2市场定位 .......................................................................................................... 41

6.2.1第三方物流市场主要服务内容 ......................................................... 41 6.2.2市场定位 ............................................................................................... 41 6.3市场营销目标 .................................................................................................. 41 6.4产品(Product) ................................................................................................ 42

6.4.1产品（服务） ...................................................................................... 42

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