摘 要

国际互联网的兴起，人们已进入了信息时代。在数字化网络环境下，消费

者希望得到方便快捷的服务，因此网上购物方式开始兴起。网上购物将改变人们的购物方式，是购物变得省时省力，消费者不必在夏日炎炎或者三九寒冬的日子里到拥挤的商业街，一家一家的挑选自己喜欢的商品，而可坐在舒适的家里在internet上搜索、查看、挑选商品，同时直接面对商家，使得他们的最大限度的进行比较和挑选，大大的提供了购买效率。

这不仅仅可以方便消费者的选择和购买，还可以提升品牌的企业形象，方便宣传企业文化。促进科技的蓬勃发展，提高人们的生活效率。制作一个蛋糕在线订购网站，用户能在线浏览蛋糕照片，选购蛋糕。sugar cake 蛋糕网站，通过设计，搭建、优化推广整个流程可以让网民方便、商业盈利、可以体现网络营销自身的价值。

本文中所涉及到的网站主要是应用photoshop进行设计规划，dreamweaver进行对网站超文本编辑语言的编码，织梦cms二次开发对网站具体功能的实现。以及微博、博客、论坛、即时通讯和微信进行网站的推广。主要是以微信的方式来实现网络营销的效果。

关键词：蛋糕网站；生日蛋糕；甜点；蛋糕订购

ABSTRACT

With the rapid popularization of Internet, online shopping is no longer a fresh

thing, more and more people began to love online shopping, enjoy the convenience and benefits.

On-line supermarket is to provide people shopping through the Internet Web site. Online shopping based on sales targets of different animals also can be divided into B2B and B2C two models. B2B is a business and commercial activities between enterprises, in addition to large quantities of logistics, there are many other business activities.

On-line supermarket is a large-scale Web application, which is composed of much small Web application combination. Between these small Web application is a relatively independent and the relational database organically basic together.

Involved in the website is the main application of Photoshop planning and design of Web site, Dreamweaver, hyper text markup language code, the realization of two development of site specific function. Cms. As well as the micro-blog, blog, forums, instant messaging and micro message of website promotion. Is mainly to achieve the effect of network marketing to micro message way.

Keywords: cake birthday cake; dessert;website cake orders

目 录

第一章 绪论 ........................................................................................................................... 1

1.1前 言 ............................................................................................................................. 1 1.2 设计思路 ....................................................................................................................... 2 1.3构架 ................................................................................................................................. 3

第二章 网站设计的准备 ................................................................................................ 5

2.1 网站设计的准备 .......................................................................................................... 5 2.2 建设网站前所用软件及环境的准备 ..................................................................... 5

第三章 网站的设计 ........................................................................................................... 6

3.1 Photo shop功能简介 ............................................................................................... 6 3.2 Photo shop 在网站设计中的应用 ....................................................................... 6

第四章 网站的搭建 ........................................................................................................ 8

4.1 Dream-weaver功能简介 ........................................................................................... 8 4.2 Dream-weaver 在网站设计中的应用 ................................................................. 8 4.3 网站首页的介绍 ........................................................................................................ 10

第五章 网站的二次开发 .............................................................................................. 11

5.1 织梦CMS功能简介 ................................................................................................... 11 5.2 织梦CMS的安装 ........................................................................................................ 11 5.3 运用织梦CMS系统开发 .......................................................................................... 12 5.4网站结构的优化 ......................................................................................................... 16 5.5网站产品列表页 ......................................................................................................... 16 5.6网站新闻动态列表页 ................................................................................................ 17 5.6网站内容页 .................................................................................................................. 18 5.7网站购物车功能 ......................................................................................................... 19 5.8网站在线订购功能 .................................................................................................... 22

第六章 上传至网络空间 .............................................................................................. 24

6.1域名和空间的选择、解析与绑定 ......................................................................... 24 6.2运用FTP上传 ............................................................................................................. 24

第七章 网站的优化推广 .............................................................................................. 25

7.1提交百度收录 ............................................................................................................. 25 7.2更新网站内容 ............................................................................................................. 25 7.3推广网站 ...................................................................................................................... 25

7.3.1博客推广 .......................................................................................................... 25 7.3.2微博推广 .......................................................................................................... 26 7.3.3微信推广 .......................................................................................................... 27 7.3.4腾讯推广 .......................................................................................................... 27

第八章 总结 ........................................................................................................................... 29 参考文献 ................................................................................................................................... 30 附 录......................................................................................................................................... 31 致 谢......................................................................................................................................... 34